Entrepreneur's Delight
A collection of write-ups from writers/authors willing to write on Entrepreneurship, Business, Corporate Leadership & Management.
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10 Commandments of Social Media Marketing
1. Don't measure your results
Social media is so unique, why try to reduce the magic to numbers? You know in your heart that the engaging campaign you just ran truly moved the needle. You're so busy doing that it doesn't make sense to stop doing in order to measure. That would take your eye off the prize.
2. Ignore the Competition
Your company is as unique as you, and if you're going to get ahead it's best to ignore the competition. Competitive performance is just a distraction. And, if you grew your audience or your engagement by 10 percent, it would only depress you to learn that your competitor grew them by 200 percent.
3. Pull, Don’t Push
One of the first lessons you will learn very quickly when engaging in social media is that traditional forms of marketing don’t work the way they do off social media. Don’t come out of the gate pushing your products or services. New tools require new rules.
4. Content is still King
Nothing beats well-written, informative and entertaining content in all its variant forms: blog posts, tweets, status updates, video, podcasts, images, webinars or whitepapers. Its benefits are numerous.
5. You don’t have to be on every Social Network
It’s impossible to maintain an active presence on every social network and you don’t have to. You should be where your customers are, however.
Social media is so unique, why try to reduce the magic to numbers? You know in your heart that the engaging campaign you just ran truly moved the needle. You're so busy doing that it doesn't make sense to stop doing in order to measure. That would take your eye off the prize.
2. Ignore the Competition
Your company is as unique as you, and if you're going to get ahead it's best to ignore the competition. Competitive performance is just a distraction. And, if you grew your audience or your engagement by 10 percent, it would only depress you to learn that your competitor grew them by 200 percent.
3. Pull, Don’t Push
One of the first lessons you will learn very quickly when engaging in social media is that traditional forms of marketing don’t work the way they do off social media. Don’t come out of the gate pushing your products or services. New tools require new rules.
4. Content is still King
Nothing beats well-written, informative and entertaining content in all its variant forms: blog posts, tweets, status updates, video, podcasts, images, webinars or whitepapers. Its benefits are numerous.
5. You don’t have to be on every Social Network
It’s impossible to maintain an active presence on every social network and you don’t have to. You should be where your customers are, however.
6. Experiment
Though it does come with a set of largely unwritten rules, social media does not have a set of philosophical or practical codes. There is still plenty of room for experimentation. In fact, that’s the only way the medium will ever grow.
7. Win the Right to be heard
Your value as a participant is judged in keeping with the value you provide the community as a whole. Become a “glory hog” and you’ll garner very little attention. Share freely, and you will become a respected member.
8. Manage Your Connections
Regularly go through your connections and weed out the ones who are totally irrelevant to you. If your community doesn't resonate with your target market, they will not want to interact there.
9. Follow Up
The goal of social networking is to take the relationship to the next step, whether it’s booking a sales session or a speaking engagement, setting up an appointment for coffee, or getting together to learn more about each other’s business.
10. Make A Commitment And Give It Time.
Every business, big and small started with one friend, one fan, and one follower. You will start small and grow your online presence over time. Social Media success is a long-term commitment, stick with it.
Though it does come with a set of largely unwritten rules, social media does not have a set of philosophical or practical codes. There is still plenty of room for experimentation. In fact, that’s the only way the medium will ever grow.
7. Win the Right to be heard
Your value as a participant is judged in keeping with the value you provide the community as a whole. Become a “glory hog” and you’ll garner very little attention. Share freely, and you will become a respected member.
8. Manage Your Connections
Regularly go through your connections and weed out the ones who are totally irrelevant to you. If your community doesn't resonate with your target market, they will not want to interact there.
9. Follow Up
The goal of social networking is to take the relationship to the next step, whether it’s booking a sales session or a speaking engagement, setting up an appointment for coffee, or getting together to learn more about each other’s business.
10. Make A Commitment And Give It Time.
Every business, big and small started with one friend, one fan, and one follower. You will start small and grow your online presence over time. Social Media success is a long-term commitment, stick with it.
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Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 12th February 2015.
