The marketing technology is expanding continuously providing marketers, new and exciting ways to communicate and sell the products. In order to increase the marketing technology investment and earn the positive results, a few actions are required to be taken.

Firstly we have to know the customers,

For being a successful marketer one, has to first focus on the possible outcomes and not on the technology. The other things which has to be done are as follows,

1) The needs of the customers should be understood very well

2) Ensure to deepen the relationship with the customer through your brand

3) we need to solve the problems which arises in the business

After we get a clarity in all the things mentioned above, we can know about the particular technology if it is designed to deliver the required outputs we want.

Secondly, the human element should not be overlooked. We have to always remember that the people are the one who make the marketing happen. Technology helps in enabling it. Therefore we shouldn't overlook on humans, out-thinking that technology will help take over the market.We have to make sure that we are selecting the right people for the right roles and utilize them to the optimum to create great. Thirdly the technology is mandatory. For the process of marketing to run properly, the technology is a must. Technology helps in the evolution process. Technology, in order to function properly the input is required and for it to provide a value in the market, the right output should be delivered. The process of those outputs and inputs are controlled either manually or automated. Marketers should look at the business in all perspectives, considering the entire value chain, to understand whether the technology really has an impact or not. In order to maximize the marketing investment technology, one has to make sure to focus on the evaluation of business process.

In the maximization, technology will surely deliver the required outcomes.

Written & Submitted by GIBS B-School Student.