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7 Vital Tips for Effective Sales Pitches

Every business organisation differs in its mission, vision, size, industry, and culture. In spite of these differences, the majority of new business pitches are alike in delivery, content, and presentation.
From any realistic business perspective, this approach is counterproductive to developing new leads. It doesn't leave the audience wanting more details or information. Stop and think about it. If your product line or services are unique and innovative, it doesn't take long to figure out that your new business pitches should follow suit in support of sales and marketing.

The Importance of New Business Presentations

Tips for Effective Sales Pitches
The reality is, it's not second nature for people to be calm and collected under these circumstances. Performance anxiety is also common for people with years of experience and training. That being said, you can end up winning the battle with every sales pitch, or public speaking engagement.

7 Vital Tips for Giving Effective Sales Pitches



1. It's very helpful to include visual aids in sales presentations. These aids can feature and describe the benefits your customers can expect from your products or services. Additionally, you might consider sharing an innovative in-store HD video file designed for retail use, or perhaps an advertisement that could be made available for customer use. You might consider sharing a series of enlarged slides, or a full PowerPoint presentation showing how successful and unusual your products, or services are compared to the competition. Data supporting market share is also helpful.

2. One of the most helpful and effective solutions to overcoming your anxiety and establishing a solid comfort level is with the help of an individualised training course. Professional presentation skills training can give you a distinct advantage when it comes to your presentation skills. You will find a world of difference with new business sales pitches and with other opportunities such as television or radio interviews, community outreach, guest appearances, board meetings, and charity fund raisers, among many others.

3. Leverage the impressive power of storytelling with your audience. Storytelling not only works in front of an audience, it also works online and in print. Bear in mind that audience engagement is not only extremely important, it can frequently help to generate new business. Concentrate on building your confidence and deliver with presence.

4. Achieve maximum delivery impact through a structured presentation. If your firm offers a co-op advertising program, share this important information with your audience. If graphics, video or audio files are available for their marketing use, explain your firm's requirements, timing, details and benefits. Mention your organisation's commitment to partnering with customers for sell-in and sell-through. Share any printed materials that explain the program details with your audience.

5. Refine and rehearse your sales presentation several times. Make it a point to find ways to increase audience engagement by adding impact to your delivery and techniques designed to inspire action. Concentrate on finding your own authentic style and voice. Schedule a rehearsal time when you will have complete privacy. If possible, rehearse in front of a full length mirror. The other alternative is to set up your video camera and record your presentation. You are also tasked with determining whether your presentation was professional, charming, entertaining and believable.

6. Prior to your presentation, inquire about questions and specific customer needs. When you demonstrate your product or services, address these needs or questions by highlighting the fine points, unique features, and quality of your brand.

7. Prepare answers to any objections you have previously experienced, or objections that might arise.

When you sign up for personalised one-to-one presentation skills training, you will discover many benefits. Depending on your situation and organisation, you might have a number of colleagues in your firm who share your interest in fine tuning public speaking and presentation skills. It can also add to your personal confidence level to share this experience with trusted associates. If any family members or close friends are also facing this same challenge, you will be setting a positive example by your participation in personalised training. It becomes a matter of lead by example with skills such as building your confidence and delivering with presence.

A one or two day coaching workshop that addresses your specific needs and objectives can deliver excellent results. Depending on your organisation's needs, this training can also address the objectives of your entire team. The importance of audience engagement is included in the training sessions. Skills such as how to build your confidence and deliver with presence will help you stay calm and focused.

Copyrights © 2017 Inspiration Unlimited eMagazine


Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 9th May 2017.

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