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6 Pillars Of The Process To Build An Inspiring Website For Your Small Business

Designing a website can seem like an overwhelming endeavor. It is an important aspect of your business and should not be taken lightly. Have a purpose and take it one step at a time.
A website is a necessity for a small business. We live in an internet age. A web presence instills confidence in customers. You want potential customers to be able to find you through search engines or learn more about you after seeing other marketing material. Even if you are not selling products or online services, a website acts as an extension of a business card. It provides credibility and builds trust.

Design

Build An Inspiring Website For Your Small Business
Whether you decide to design your site yourself or hire a professional, it is wise to know certain parts of the process.

Purpose


Every business has a purpose and so should a business website. Maybe you sell products or services and want a way to sell them directly online. Maybe your site is strictly informative, providing information about services and credentials. Having a plan helps guide development going forward. Remember a website is a malleable thing. What you decide now is not forever set in stone. You can always add a blog or option to purchase online goods later.

Host


Web hosting services provide a remote location where your website resides and is made accessible via the World Wide Web. Some hosts provide web content management software and some don’t. Many hosting services provide different plan options. They may have the option for less expensive but less powerful shared hosting services as well as faster and more powerful dedicated hosting. Many services allow you to host more than one website. If you decide to build the site yourself, make sure your host provides good support services. The host you choose is an important consideration.

Features


You want visitors to a positive experience. That is why intuitive features are vital. Every website should have a homepage, about page and contact page at the very least. Navigation should be located at the top of the page. It is also wise to have footer navigation and breadcrumb navigation.

Content


Plan out your content. What information does each page need? Well-written content goes a long way. You want to remain compelling while conveying the right kind of message. Keep your writing concise and informative. Images are also part of the content. Images and visual elements should fit your business and supplement the text. You want your site to look professional and be visually appealing.

Planning


Plan out what your site should look like and how it will be used. You want to plan out logos and menus at this stage. Logos affect the design of your website. Colors, fonts and styles should remain consistent. Your site needs to be easy to navigate. You don’t want your visitors to become frustrated because they can’t find the information they need.

It takes time, planning and skills to make your own website. Hiring a professional to provide guidance or design your site can save you time and relieve stress. If you are new to website design, keep it simple. Make the experience an enjoyable one for your customers.

Designing a website can seem like an overwhelming endeavor. It is an important aspect of your business and should not be taken lightly. Have a purpose and take it one step at a time.

Copyrights © 2017 Inspiration Unlimited eMagazine


Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 3rd May 2017.

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