9 Leo Burnett Quotes on Advertising Which Shall Hold True Forever
Leo Burnett creator of legendary advertising icons such as the Jolly Green Giant, the Marlboro Man, Tony the Tiger, Morris the Cat, and the Pillsbury Dough Boy, provides lessons for marketers and advertisers alike that are still relevant in today’s world of digital devices and social media.
1. “Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”
2. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
3. “Plan the sale when you plan the ad.”
4. “What helps people, helps business.”
5. “Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.”
6. “When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.”
7. “A good ad which is not run, never produces sales.”
8. “The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.”
9. “The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
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Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. A part [small/large] could be AI generated content at times and it's inevitable today. If you have a feedback particularly with regards to that, feel free to let us know. This article was first published here on 27th June 2017.
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