Utilizing Instagram for marketing is imperative for the success of your online business, and Combin offers a comprehensive solution for optimizing this strategy.

Undoubtedly, Instagram has established itself as a paramount social media channel, holding a crucial position in the marketing endeavors of various businesses, with online enterprises being no exception. In fact, marketing on Instagram is even more pivotal for online businesses.

With over 25 million business accounts on Instagram, data from Social Media Examiner reveals that 73% of marketers actively leverage Instagram for business growth, positioning it as the second most significant social platform for marketers, surpassed only by Facebook.

A survey conducted by Facebook underscores the platform's impact, indicating that 78% of users perceive brands on Instagram as popular, 77% as creative, 76% as entertaining, and 72% as committed to community building.

For an online business, neglecting the potential of Instagram means falling behind the curve. Incorporating this platform into your marketing strategy is essential. Here are some compelling reasons why:



Establishing brand awareness and visibility is a fundamental principle: "Potential customers must be aware of your existence to consider becoming patrons." The growth of your online business is intrinsically tied to an expanding customer base. Instagram, boasting over 1 billion active users and more than 500 million daily active users, has evolved into a haven for online business proprietors. Leveraging this platform provides a broader audience for your brand.

Moreover, Instagram's unique emphasis on visual content, encompassing photos and videos, transcends the limitations of textual communication. This visual-centric approach proves highly effective for storytelling and showcasing products, offering a more engaging experience for your audience. The immersive nature of images and videos facilitates a nuanced understanding of your products, contributing to enhanced sales strategies.

To foster growth on Instagram, the pivotal question to address is: "Is your brand recognizable to your target audience?"

Increased likelihood of discovery:

There is a heightened probability of being discovered on Instagram due to the platform's active user base. Research indicates that a significant 63% of Instagram users check the app at least once daily, with 42% accessing it multiple times within the same day. Notably, users dedicate an average of 53 minutes per day on Instagram, a figure nearly equivalent to the daily time spent on Facebook.

Moreover, findings reveal that a substantial 79% of users actively seek information related to products or services on Instagram, and 70% specifically search for brands. When strategically targeted, your brand's posts have the potential to garner substantial impressions, thereby reinforcing your branding strategy. The publication of high-quality content on Instagram contributes to an increased conversion rate.

Better reception of Brands and Brand Posts:

The reception of brands and their posts on Instagram stands out compared to other platforms, as users demonstrate a higher level of receptivity. Statistical data indicates that a substantial 80% of Instagram users follow at least one brand, with 50% actively visiting a business profile on a daily basis. Furthermore, studies reveal that over 200 million users access a business profile daily, and Brand Stories boast an impressive 85% completion rate.

By consistently delivering exceptional content and targeting individuals interested in your products, you can witness a growth in followers. Building a substantial follower base not only fosters positive word-of-mouth but also contributes to increased sales.

Notably, Instagram has evolved into the primary platform where users encounter new products, surpassing traditional online store websites. Over 60% of users discover new products through their engagement with Instagram.

Higher Engagement Rates:

Instagram boasts one of the highest engagement rates, attributed to its visually captivating content and user-friendly interface. Consequently, Facebook swiftly acquired Instagram for a substantial $1 billion within just two years of its launch, despite being a company with merely 13 employees at the time.

Analyzing median engagement rates underscores Instagram's dominance, exhibiting a staggering 17 times higher engagement rate than Facebook and 33 times higher than Twitter. Additional statistics reveal that images posted on Instagram garner an average of 23% more engagement than those on Facebook.

Further insights into content-type engagement on Instagram indicate that posts featuring videos receive approximately 38% more engagement than image-based posts. The platform's Stories feature is also gaining prominence, with nearly one-third of the most-viewed stories originating from business profiles.

Harnessing the engagement potential of Instagram is crucial for the success of your online business. Invest in or create high-quality images and videos showcasing your products, ensuring a consistent posting schedule on your profile. Additionally, leveraging relevant hashtags is essential for broadening your post's reach beyond your follower base. Given that people actively search through hashtags, incorporating them into your posts is imperative. Data underscores the significance of hashtags, revealing that posts with at least one hashtag experience an average of 12.6% more engagement compared to those without.

Work with Influencers:

Engaging in Influencer Marketing entails collaborating with influencers, prominent figures within a community or your target audience, who leverage their followers' trust to promote your brand through their endorsements.

Influencer Marketing has proven to be a consistently effective method for enhancing sales and has gained even greater significance over time. Previously, it was predominantly adopted by brands with substantial budgets, involving celebrities and renowned athletes as influencers. However, the Social Media revolution has democratized the landscape, allowing non-celebrities to emerge as influencers.

The prevalence of Instagram has given rise to numerous Instagram Influencers, encompassing product reviewers as well. Depending on your target audience, establishing connections with influencers possessing a substantial following and partnering with them for brand promotion on their profiles can be highly advantageous. If these influencers boast loyal followers, the collaboration can significantly contribute to both brand awareness and increased sales. Studies affirm that 89% of marketers regard Instagram as the most pivotal channel for influencer marketing on social media.



A survey reveals that over 80% of individuals utilize Instagram as a decisive factor when contemplating the purchase of a product or service. For online businesses targeting the millennial demographic, Instagram stands as a pivotal platform, with approximately 71% of its 1 billion users falling under the age of 35.

Given the escalating use of mobile devices and with 50% of internet traffic originating from mobiles, there has been a concurrent surge in the usage of the Instagram app. Customers can seamlessly explore your products through the photos you post, significantly impacting their decision-making process. Remarkably, around 72% of Instagram users assert that they have made a purchase after encountering a product on the app.

Harnessing the Power of Hashtags and User-Generated Content (UGC):

For online businesses, the strategic creation of hashtags, coupled with encouraging followers and customers to share feedback using the designated hashtag, represents an effective method of generating User-Generated Content (UGC). This approach has been widely adopted by numerous brands, and the prevalence of branded hashtags is noteworthy, with statistics indicating that 7 out of 10 Instagram hashtags are branded.

It is noteworthy that posts featuring UGC exhibit a 4.5% higher conversion rate compared to those without. This underscores the tangible impact of incorporating user-generated content into your Instagram strategy for enhanced conversion and sales outcomes.

What is Combin?

Combin is a specialized tool designed for marketers and online business owners seeking to leverage the potential of Instagram for business growth. Distinguishing itself from TikTok marketing platforms like SocialWick, Combin has gained popularity with over 60,000 users effectively managing their Instagram accounts.

Functioning as both an Instagram Marketing and Content Planning Solution, Combin offers two distinct tools: Combin Scheduler and Combin Growth. These tools are tailored to assist users in optimizing their Instagram presence, streamlining content planning, and facilitating strategic growth efforts on the platform. Whether you are focused on scheduling posts for consistency or aiming to enhance your follower base, Combin positions itself as a comprehensive solution for your Instagram marketing needs.

Combin Scheduler:

Enables you to plan and schedule the Instagram posts in advance

Combin Growth:

Enables you to manage and grow your account by helping you attract new followers and build a loyal community for your brand.

Let us look at the features of Combin Scheduler Combin Growth in detail:
Features of Combin Scheduler Combin Scheduler offers a range of features designed to enhance your Instagram posting strategy:

Efficient Post Scheduling:

Combin allows for immediate posting or the scheduling of posts weeks or even months in advance. This time-saving feature eliminates the need for daily individual posting, enabling you to allocate saved time to other strategic aspects of your Instagram account.

Streamlined Story Creation:

Crafting Instagram stories individually can be time-consuming and frustrating. Combin simplifies this process by enabling users to create numerous stories with a single click. By effortlessly dragging and dropping the desired images, you can efficiently generate multiple stories.

Grid Layout Styling:

A visually appealing grid layout is essential for attracting followers. Combin Scheduler allows you to schedule posts and preview how your grid will appear, ensuring a cohesive and attractive visual presentation on your Instagram profile.

Moving on to Combin Growth:

Combin Growth is tailored to help you manage and expand your Instagram account, fostering the attraction of new followers and building a dedicated community for your brand.
Features of Combin GrowthCombin Growth encompasses a range of features designed to optimize your Instagram account management and growth strategy:

Identify Non-Followers:

Combin efficiently scans your followers' list, identifying accounts that haven't reciprocated your follow. You have the flexibility to select specific accounts or all non-followers, and with a simple click, Combin automatically executes the unfollow action in batches, streamlining the process.

Evaluate Audience Quality:

Recognizing that Instagram imposes limitations on daily account actions, Combin aids in discerning and avoiding interactions with spam or ineffective accounts. This includes accounts associated with individuals, businesses, celebrities, or any other profiles unlikely to contribute to qualitative engagement on your end.

Targeted Audience Search:

Combin simplifies the process of finding your target audience on Instagram. Whether you're combining hashtags and locations in a search query, utilizing multiple hashtags, or exploring accounts engaged with specific types of posts or keywords in their bios, Combin offers diverse search possibilities to refine and identify your desired audience.

Discover Instagram Influencers:

Finding influencers for your online business becomes effortless with Combin. Specify criteria such as language, gender, and desired audience size, and let Combin conduct the search. The tool provides you with a curated list of influencers to choose from, allowing you to preview their profiles within the app before establishing connections.

Combin Growth streamlines these essential aspects of Instagram account management, offering a comprehensive solution for enhancing engagement, audience quality, and influencer collaboration.

Monitor Audience Activity and Growth:Efficiently monitor and track various metrics, including the number of likes and comments received by your account, changes in your follower count, and the count of new followers and unfollows within a specified period. This data serves as a valuable resource for decision-making, aiding in the strategic implementation of changes for ongoing optimization and growth.
Conclusion

Integrating Instagram marketing into your online business strategy is imperative for growth. Whether you are yet to explore Instagram or are already utilizing the platform, it's essential to optimize your approach. In either scenario, Combin emerges as a valuable tool worth considering. Join the Instagram marketing bandwagon and enhance your strategies with Combin, propelling your business towards the growth you've envisioned.