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Customer Engagement: 6 Strategies for Getting Great Reviews from Your Customers
Today, most consumers check out businesses online before they ever make a purchase or visit a brick and mortar location. Reading reviews is one of the top ways consumers learn about business and decide if they will seek its products and services. As a business owner, bad reviews can quickly sink your business and cause you to lose customers. With this guide, you will learn about six beneficial strategies for getting customer reviews.
Why Are Reviews So Important?
Have you ever searched for a business and saw they had bad reviews? Did your opinion of the business quickly sink? Chances are, these bad reviews deterred you from seeking products or services from the business.
Consumers today are more tech-savvy than ever before, and it is easy to access information from any smartphone or computer. When a business has a lot of bad reviews, consumers will know it and will avoid that business. With the right review software, business owners can stay on top of their reviews like never before.
6 Strategies for Getting Customer Reviews
Having the right strategy in place for getting customer reviews is essential for any business owner. Many owners simply do not know the steps they should take and end up seeing reduced traffic simply because the reviews are not there. The following helpful strategies will assist owners in getting the reviews they need.
1. It is important owners set up business accounts on all the major review sites, including Yelp, Angie's List, Google Local, and more. All the information must be correct so users can find the business and customers can leave reviews based on their experience.
2. Many business owners do not realize they should be asking their customers to leave reviews. Owners should never be shy about asking their customers to give valuable feedback so they can improve their business.
3. It is also crucial business owners make it easy for customer reviews. Place review links on your website, in follow up emails, and on social media accounts. If customers have easy access, they are more likely to leave a review.
4. Offering incentives for reviews can be beneficial. Although it is not ethical to buy reviews, offering a special gift for those who leave reviews will entice customers.
5. Depending on the review site, you should be able to respond to any customer reviews, good or bad. Always make sure to thank your customers for leaving a review and promptly address any negative reviews to correct the problem.
6. It is also important all your employees know how to solicit reviews from customers. If you are the only one asking, you will not be able to get the review numbers you need, to improve the flow of traffic into your business.
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Positive Reviews Will Skyrocket Your Business
Many business owners do not make the effort to ensure their company is seen in a positive light and it shows. If you have ever seen bad reviews and no company response, you know what this looks like to the consumer. Engaging your customers and inviting them to review your business is crucial for your success.
It does not take a lot of work to ensure your business reviews are helpful for potential customers. Many people use special software applications. Taking the above steps will help improve your review numbers.
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Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 7th October 2019.