Join our 15,000+ followers on X: @iuemag_com
For startups and small teams, AI tools feel like a breakthrough moment. Suddenly, tasks that once required agencies, specialists, or long hours can be handled with a few clicks.But almost immediately, another question follows:Should we stick to free AI tools—or is it worth paying for them?When budgets are tight, every subscription feels heavier than it looks on paper. The decision isn’t about price alone. It’s about leverage, limits, and long-term...
Start-ups Place
A perfect marketing place for start-ups & inspiration for starters. We know what it takes to start-up hence we support those that do.
4th February 2026
Join our 15,000+ followers on X: @iuemag_com
As a startup, it's crucial to establish a strong brand identity that resonates with your target audience. According to a survey by Forbes, 87% of consumers will purchase from a brand they trust, while 60% will stop buying from a brand they perceive as dishonest. Similarly, a study by Edelman revealed that 64% of consumers will buy from a brand they feel connected to over a competitor. These statistics highlight...
As a startup, it's crucial to establish a strong brand identity that resonates with your target audience. According to a survey by Forbes, 87% of consumers will purchase from a brand they trust, while 60% will stop buying from a brand they perceive as dishonest. Similarly, a study by Edelman revealed that 64% of consumers will buy from a brand they feel connected to over a competitor. These statistics highlight...
27th January 2026
Join our 15,000+ followers on X: @iuemag_com
Building strong relationships with investors is crucial for the success of any business. The relationship between a company and its investors should be built on mutual trust, respect, and transparency. In this article, we will discuss some effective ways to build strong relationships with your investors that can lead to long-term success.Did you know that 43% of startups fail due to a lack of investor interest? This statistic highlights the importance...
Building strong relationships with investors is crucial for the success of any business. The relationship between a company and its investors should be built on mutual trust, respect, and transparency. In this article, we will discuss some effective ways to build strong relationships with your investors that can lead to long-term success.Did you know that 43% of startups fail due to a lack of investor interest? This statistic highlights the importance...
27th January 2026
Join our 15,000+ followers on X: @iuemag_com
Did you know that over 90% of startups fail within the first three years? One of the key reasons for this high failure rate is a lack of effective market positioning. Market positioning refers to how your brand is perceived by your target audience relative to your competitors. Developing a strong market positioning strategy can help your startup stand out, establish credibility, and attract the right customers. According to a...
Did you know that over 90% of startups fail within the first three years? One of the key reasons for this high failure rate is a lack of effective market positioning. Market positioning refers to how your brand is perceived by your target audience relative to your competitors. Developing a strong market positioning strategy can help your startup stand out, establish credibility, and attract the right customers. According to a...
27th January 2026
Join our 15,000+ followers on X: @iuemag_com
Starting a new business can be an exciting and rewarding experience, but it's also filled with potential pitfalls and mistakes. Did you know that according to the Small Business Administration, around 20% of startups fail within their first year, and nearly half fail within their first five years? One of the biggest reasons for failure is a lack of planning and preparation. In fact, businesses that create and follow a...
Starting a new business can be an exciting and rewarding experience, but it's also filled with potential pitfalls and mistakes. Did you know that according to the Small Business Administration, around 20% of startups fail within their first year, and nearly half fail within their first five years? One of the biggest reasons for failure is a lack of planning and preparation. In fact, businesses that create and follow a...
16th January 2026
Join our 15,000+ followers on X: @iuemag_com
In the highly competitive food industry, marketing plays a pivotal role in establishing a strong brand presence and attracting loyal customers. Traditional marketing methods like print ads and word-of-mouth may still have value, but in the digital era, paid advertising has become an indispensable tool for food businesses looking to grow and reach new customers. Paid ads allow food businesses to bypass the long road of organic growth and deliver...
In the highly competitive food industry, marketing plays a pivotal role in establishing a strong brand presence and attracting loyal customers. Traditional marketing methods like print ads and word-of-mouth may still have value, but in the digital era, paid advertising has become an indispensable tool for food businesses looking to grow and reach new customers. Paid ads allow food businesses to bypass the long road of organic growth and deliver...
16th January 2026
Join our 15,000+ followers on X: @iuemag_com
Startups are the lifeblood of any economy. However, starting a business and turning it into a profitable venture is not easy. According to a survey by Statista, 35% of startup owners cited "revenue growth" as the biggest challenge they faced. Generating a consistent revenue stream is crucial to the survival and success of a startup. In fact, according to a study by CB Insights, 29% of startups fail due to running...
Startups are the lifeblood of any economy. However, starting a business and turning it into a profitable venture is not easy. According to a survey by Statista, 35% of startup owners cited "revenue growth" as the biggest challenge they faced. Generating a consistent revenue stream is crucial to the survival and success of a startup. In fact, according to a study by CB Insights, 29% of startups fail due to running...
8th December 2025
Join our 15,000+ followers on X: @iuemag_com
As a startup founder, your time is one of your most valuable assets. Managing it effectively can make the difference between success and failure. According to a survey conducted by Startup Genome, 70% of startups fail due to premature scaling, which can be caused by poor time management. Additionally, a study by McKinsey & Company found that only 22% of a startup founder's time is spent on activities that create...
As a startup founder, your time is one of your most valuable assets. Managing it effectively can make the difference between success and failure. According to a survey conducted by Startup Genome, 70% of startups fail due to premature scaling, which can be caused by poor time management. Additionally, a study by McKinsey & Company found that only 22% of a startup founder's time is spent on activities that create...
8th December 2025
Join our 15,000+ followers on X: @iuemag_com
Starting a business can be an exciting and challenging experience. It takes a lot of hard work, determination, and creativity to turn an idea into a successful business. However, no matter how great your idea is, you cannot do it alone. You need a co-founder to share the load, provide support, and bring different skills and perspectives to the table. In fact, according to a survey by CB Insights, 23%...
Starting a business can be an exciting and challenging experience. It takes a lot of hard work, determination, and creativity to turn an idea into a successful business. However, no matter how great your idea is, you cannot do it alone. You need a co-founder to share the load, provide support, and bring different skills and perspectives to the table. In fact, according to a survey by CB Insights, 23%...
21st November 2025
Join our 15,000+ followers on X: @iuemag_com
Coming up with a business idea that is both profitable and innovative is one of the biggest challenges for entrepreneurs. In fact, research shows that only 50% of small businesses survive past their fifth year. One of the key reasons for this is the lack of a strong and viable business idea. But how can entrepreneurs generate business ideas that are truly unique and viable? Let us explore some strategies...
Coming up with a business idea that is both profitable and innovative is one of the biggest challenges for entrepreneurs. In fact, research shows that only 50% of small businesses survive past their fifth year. One of the key reasons for this is the lack of a strong and viable business idea. But how can entrepreneurs generate business ideas that are truly unique and viable? Let us explore some strategies...
21st November 2025
