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RevOps Revolution: The Clueless Company's Journey to Transforming Business Operations

Inspiring story of the clueless company In the ever-evolving landscape of entrepreneurship, two visionary minds have emerged to challenge the conventional norms of business success. Meet Ms. Manasi Shah and Mr. Mehul Fanawala, the brilliant minds behind The Clueless Company (TCC), a trailblazing venture that is redefining the rules of business success. Their innovative approach, known as Revenue Operations (RevOps), is transforming the way businesses operate, leaving an everlasting impact on the industry.

Introducing the Founders:

Manasi Shah is an engineer turned marketer. She has been in the industry for over 8 years and loves inculcating the art of minimalism in the marketing strategies and content she designs.

Mehul Fanawala is a commerce graduate who has worked in the sales and customer service sector for over 16 years. Having mastered the science of relationship building long before people knew about it, Mehul is that one ‘sales therapist’ a B2B brand needs. Mehul is the face of TCC, while Manasi is the backbone, is how they would like the world to understand the founding strength of TCC.

The Birth of a Revolutionary Idea:

When Manasi and Mehul first crossed paths, little did they know that their collaboration would sow the seeds of a groundbreaking venture. With Mehul's wealth of experience in sales and customer service and Manasi's expertise as a marketer, their unique skill sets formed the perfect foundation for a venture that would challenge the status quo.

The Vision:

Inspiring story of the clueless company TCC's underlying vision is to empower entrepreneurs and individuals to break free from the traditional notions of business success. This vision took shape during their previous tenure at a leading organization, where they tirelessly worked to align sales, marketing, and customer service departments. Witnessing the need for a paradigm shift, they embarked on a journey to empower businesses with a holistic approach that encompasses all aspects of operations.

Targeting the B2B SaaS Market:

TCC focuses on the B2B SaaS industry, catering primarily to product-based brands seeking comprehensive RevOps strategies. With their profound understanding of the B2B SaaS landscape, Manasi and Mehul recognized the industry's struggle with stagnant growth due to poorly managed operations and missed opportunities. This realization fueled their determination to bring about a transformation, enabling businesses to unleash their full potential.

Additionally, TCC also comes into the picture for the startups that have recently obtained funding and are in dire need of streamlined operations to achieve optimal efficiency.

Overcoming the Obstacles:

However, building TCC wasn't without its fair share of challenges. The founders encountered their biggest obstacle in hiring and retaining a team that truly resonated with their mission and vision. They shared “We have had the privilege of working with some of the brightest minds in the industry, but that doesn’t change the fact that keeping this generation’s attention is a challenge.

Loyalty is not valued as much as it was. People constantly want new things, new challenges to work upon, which is not always possible in some jobs.”

In an era where loyalty seems to be fleeting, Manasi and Mehul approached the challenge with a lean mindset. By outsourcing most of the operations, they managed to keep their costs in check while maintaining the momentum and integrity of their vision.

Setting the Stage for Success:

Inspiring story of the clueless company What sets TCC apart is its all-in-one approach. Unlike traditional consulting firms, TCC offers a complete suite of services, sparing businesses the need to seek additional agencies or consultants.

When asked to share a brief of their journey and its evolution to RevOps, here is what they had to share: “When we started, we were into total business consulting, from marketing, sales, CX, and overall operational optimization. Now that we are pivoting to RevOps consulting, which runs on the same base as our initial offerings, it makes us even more different than other consulting firms in the market.

What sets us apart is the extensive experience we carry, and the fact that we don’t let our experiences limit ourselves in exploring fresh approaches for ourselves and our clients. In other words, we are experts with a beginner’s mindset.

TCC is not like any typical marketing agency, but a full-fledged RevOps mastermind.”

Unparalleled Achievements:

TCC's accomplishments speak volumes about its success in a short span of 22 months.

Here are some of their achievements:

25 customers

6 countries (India, Cameroon, USA, Vietnam, Tanzania, Canada)

3 co-workers

2M+ website impressions

24K+ users on the website

100% organic leads

0 ad spend


These remarkable results underline their ability to generate leads without spending a dime on advertising.

The Road Ahead:

Looking ahead, Manasi and Mehul envision exponential growth for TCC over the next 5 years. Their goal is to create global awareness about the significance of RevOps, establishing trust and credibility among their target audience. As they continue to challenge the norm and reshape the landscape of business operations, they remain steadfast in their commitment to fueling the success of entrepreneurs worldwide.

Unyielding Spirit of Entrepreneurship:

Manasi and Mehul acknowledge the hardships that come with entrepreneurship, but they firmly believe that the pursuit of something truly worthwhile is never easy. The challenges they have faced along their journey have shaped them into resilient leaders, driving them to break barriers and create lasting impact.

Advice to Aspiring Entrepreneurs:

Drawing from their own experiences, Manasi and Mehul offer invaluable advice to aspiring entrepreneurs. Here are some of them:

1. Know what NOT to do. This will go a long way.

2. Niche down from Day 1. Not everyone is your customer.

3. Take regular breaks. It's important to maintain good mental health to focus on building your startup.

4. Running a startup can get overwhelming. Learn to departmentalize and prioritize, ruthlessly.

Final Thoughts

In the dynamic world of business, The Clueless Company stands as a beacon of innovation and transformation. Manasi Shah and Mehul Fanawala are revolutionizing the way businesses operate, one company at a time. With their unwavering dedication, groundbreaking approach, and commitment to excellence, they are shaping the future of entrepreneurship and leaving an indelible mark on the global business landscape.


Copyrights © 2024 Inspiration Unlimited eMagazine


Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 11th August 2023.
iU eMagazine
Editorial Team of iU eMagazine

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