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6 ways in which graphic design software like Snappa can change your business forever

6 ways in which graphic design software like Snappa can change your business forever “A picture is worth a thousand words”- We are in an era of visual communications has taken a central stage in the brand representation. Almost 61% of marketers claim that visuals are integral to successful marketing. Quality designs play an imperative role in the business even if you are a new small business, a startup, or an SME. Graphic design is no more limited only to established brands.

Graphic design is a medium through which you share your message with the audience and with the attention span of people getting shorter, it is more important than ever. If you haven’t included already, here are a few advantages of graphic designing as a tool for your brand messaging:



For the person who is interacting with your brand for the first time, even if you are a newly started business, the first brand impression matters the most. It could be your business card, flyer, website, logo, or a social media post. People want to have an association, hence deciding on the brand colors, your logo, and various other design elements are key to the success of your brand.

It wouldn’t come as a surprise if a person knows which brand the logo that has a “Yellow M” corresponds to (unless the person is from a remote part of the world where the brand hasn’t reached yet and hence unaware of it). A graphic design report revealed that 80% of digital marketers say they use visual assets in social media marketing. (Social Media Examiner, 2018)

6 ways in which graphic design software like Snappa can change your business forever The type of logo, fonts used, colors, the layout of the website, and any marketing material including the design of images create an impression in the minds of the people and that’s the first impression of your brand. It would speak a lot about your brand to them and create a brand identity in their mind.

According to CrowdSpring Report, color is the key factor in brand recognition. For example, the use of the signature color can increase brand recognition by 80%. Data says 94% of the visitors would leave the website with poor graphic design.

Builds consistency:

In this era of visual communication and a plethora of businesses in any field, connecting to your customers once wouldn’t be sufficient to create a long-lasting impression. You will have to come in front of them multiple times through different channels. Hence, the design aspect plays a pivotal role in this. If aligned and applied well, the graphic design would create a visual consistency that aligns with the identity of your brand and help to register your brand more strongly. It will enhance brand awareness & recall as well.

Improves Position in the market:

The design that is of high quality, be it any marketing material from brochures, business cards, OOH advertisements, digital ads, to even packaging of your product- it would help your business stand out from the competition. A quality design attracts the customers and creates an interest in your brand. If your competitors have dull colors and not-so-attractive designs, you already have an edge over them.
Sense of Pride amongst the employees:

6 ways in which graphic design software like Snappa can change your business forever When employees join your company, even if it’s a new business they look forward to a connection with the brand. Appealing designs that are consistent in the brand representation create in them a sense of pride in the association with your company. It creates an image of a professional brand and thus results in better morale, loyalty and productivity among them. If your employees aren’t happy with the designs, it’s less likely that your customers would be.

Better Interactions and Sales:

Social Media strategist Jeff Bullas noted a 37% higher level of engagement on the Facebook posts with images compared to those without; Twitter says that the tweets with photos receive 35% more engagement and boost in Retweets. With these data, there are no reasons to not include a quality image in social media posts. It leads to better engagement and interaction from the potential customers of your business. Stunning visuals creates interest and thus helps in a better rate of interactions and improve the sales of your business.

Builds Trust:

Neville Brody, an art director said “Digital design is like painting, except the paint never dries.” There is no doubt about the importance of design for your business. It builds trust among your customers that the company they are doing/going to do business with is 6 ways in which graphic design software like Snappa can change your business forever trustworthy. A chaotic website, a badly-designed flyer, and other such experiences would turn your customer off and it is less likely that they would ever come back to you.

Improves Efficiency of Message-sharing:

Interestingly, when people hear a message, they are most likely able to remember 10% of the information relied three days later on. However, when the same message is coupled with a visual graphic, people can remember 65% of the information 3 days later. (Brain Rules, 2018)

If your business involves sharing a lot of data with the customers or sharing content to educate them, images or infographics of the same would be more effective than a written text. So, the next time if there is information you want to share, consider getting done an image or an infographic of the same and the results of the number of interactions would be better. The attention span of people is getting shorter and hence a visual would be helpful to share the information in a shorter amount of time. Infographics are said to receive 3X more shares than any other type of content on social media. It improves the presentation of the content.



Reasons to use Graphic Designing software:

According to data on FinancesOnline, 49% of digital marketers say that they use online tools or graphic design software to create visual content. On the other hand, 30% use inhouse designers, 11% use on-premise software like Adobe suite or numerous other tools and professional help, and 10% rely on freelance designers. (Venngage, 2018)

With many design software in place today, designing was never easier. Here are the reasons graphic designing software would be useful for your graphic designer and digital marketing teams:

1. Saves Time:

6 ways in which graphic design software like Snappa can change your business forever Using a graphic designing software that is pre-loaded with design templates helps in saving time for the graphic designer and digital marketing teams that would otherwise be gotten invested in designing several images, a time-consuming activity. The saved time can be utilized in managing pages on multiple channels and execution of other marketing strategies.

2. Better Quality:

The templates are designed by experts and are generally high-quality. The quality would be better than what probably a beginner would be able to produce.

3. Improves Productivity:

The digital marketing team would be able to execute more digital strategies from the amount of time that is saved from designing. If you happen to be a digital marketing company, such a tool would enable you to onboard and deliver to many more clients compared to the number of clients being delivered to currently with designing of each post and material.

Snappa: Quick and Easy Graphic Design Software

For all the designers out there, Snappa has a line for you “Don’t start from scratch or stare at a blank screen ever again” and I’m sure you agree with it because of numerous such experiences in your kitty. Creating quality designs is difficult if you are a beginner or if you are a new company and don’t have the budgets for hiring a quality designer. Snappa is an effective and cost-efficient solution for all your graphic design needs and you don’t need to have any design experience. Now create stunning images and get ahead in the race.

Features of Snappa:

Start with the perfect image dimensions: Snappa provides you with the perfect-sized images for your social media posts, display ads, blogs, emails, and infographics.

Get a head start with pre-made templates: You can choose from 1000s of pre-made templates for the designs.

Find free high-res stock photos inside Snappa: With Snappa, you get access to 4,000,000+ high-resolution stock photos for your designs.

Add text, graphics, and effects in seconds: You don’t need to have the design experience to create scintillating designs. Snappa provides you with all the required tools including the type of fonts; vectors and shapes to play around with the effects until you are satisfied with the images.

Remove image backgrounds with just one click: Removing an image background isn’t an easy thing to execute and is time-consuming. With Snappa, you can do it with just one click. It says “Now you just click a button, wait for a second, and then pick your jaw up off the floor after seeing your background vanish like magic.” Resize your best graphics in a flash: Resizing your graphics has never been this easy. With just one click you could convert a Facebook cover into an Instagram post or a billboard ad and vice versa.


Schedule and share your graphics instantly: You can post the images on the social media pages from within Snappa. With the integration of Buffer, you could even pre-schedule the posts.

Types of designs that could be created through Snappa:

Social Media Graphics:
  • Facebook Post
  • Instagram Post
  • Instagram Story
  • LinkedIn Post
  • Pinterest Pin
  • Twitter Post
  • YouTube Thumbnail


  • Blog Image
  • eBook Cover
  • Infographic
  • Wattpad Cover
Headers:

  • Email Header
  • Facebook Cover Photo
  • Facebook Event Cover
  • Facebook Group Cover
  • SoundCloud Banner
  • Twitch Banner
  • Twitch Offline Banner
  • Twitch Panel
  • Twitter Header
  • YouTube Channel Art
  • YouTube End Screen
  • Zoom Virtual Background
Advertising:

  • Banner Ad
  • Facebook Ad
  • Facebook Carousel Ad
Conclusion:The importance of including graphic designing in your business is evident, and Snappa does make it easier for you to optimize and harness it for the growth of your business. We hope that you find this piece informative. Like 61% of the marketers, do you also believe that graphic designs form an integral part of the success of any marketing? We welcome your thoughts in the comments below.

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Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. A part [small/large] could be AI generated content at times and it's inevitable today. If you have a feedback particularly with regards to that, feel free to let us know. This article was first published here on 8th October 2020.


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