You will be out of business soon if your business is not online. It has become so important in 2025 to be on the internet.

And that is not enough. You have to get noticed as well, by both search engines and audiences. If Google does not notice, your site will not make it to the first page of SERPs, where all the traffic goes.

Only the second page of Google gets less than 1% of traffic. That is why it is famously said that “The best place to hide a dead body is the page 2 of Google search results.”

I’ve spent years helping brands improve their visibility through SEO, and I’ve seen firsthand what works and what doesn’t.

Top 8 famous ways to improve your online business visibility through SEO

Does not matter if you are just starting out or looking to improve your online business visibility through SEO. These techniques will significantly boost your website’s presence on search engines.

1. Make SEO-friendly URLs

Your website’s URL helps search engines perceive your content. They read it and get an idea of what the page is all about.

So, instead of using long, complicated URLs with unnecessary numbers and characters, keep them short. Use your primary keyword in the URL separated with dashes.

Just like how Amazon optimizes its URLs by including relevant keywords. Such as “/Best-Wireless-Earbuds/” rather than just a random string of numbers and symbols.

2. List your Website in Online Directories

Brands spend thousands of dollars on their online presence, but still, you see them on billboards and traditional platforms.

That’s because they want to be seen everywhere. That’s exactly what you have to do as well. I do not suggest going for traditional methods; I recommend using all the online platforms.

Like, create profiles on Google Business Profile, Yelp, and Bing Places. If you run a local business, make sure your listing is accurate. It will help potential customers find you easily.

3. Build Backlinks from Websites that Have Ranked Already

When we want to meet somebody for the first time, what do we do? We ask a common friend to introduce us.

Similarly, on Google, we ask websites that already have good SERP rankings to brand mention us. When Google gets your name from many reputable sources, your chances of ranking on the first-page increase. This is known as off-page SEO.

There are two ways of doing that. One is like Brian Dean who writes content so comprehensive that people automatically refer to his pages. And the second one is through email marketing. Outreach to high-quality websites and ask for a backlink, even if you have to make digital co-creation with them, like guest posts. The more the better.

An easier way to do that would be to use a platform like Repute Post, which provides high-quality backlinks from high-ranking websites. You would not have to contact website owners yourself.

4. Make it Easy for Google to Crawl your Pages

Google uses bots (or crawlers) to scan and index your website. If your pages aren’t structured well, Google will have difficulty understanding your content.

Create an XML sitemap file and write all the URLs of your pages. Then submit it to Google. It will help Google crawlers to identify and rank new content. Other than that, internally link your pages together and learn about meta in detail.

5. Make it Easy for your Users to Skim your Pages

Almost 79% of visitors just skim over the content. Only 16% of them read word by word.

I do not even try to make more people read my content. I just make their scanning easier by properly structuring my web pages.

Use small paragraphs and give space after each of them. Write more content in headings, because they are more likely to be read and follow the writing strategies. Use images and bullet points for important points.

And structure your content in an “F” pattern. We humans scan and read in this pattern.

It helps us scan quickly.

You will notice that most Shopify websites are made in this pattern.

6. Use Long-tail Keywords for Targeted Traffic

It is always difficult to compete with already established businesses at the start. So, instead of competing for broad keywords, focus on long-tail keywords that attract highly relevant visitors.

Long-tail keywords have less competition and higher conversion rates. Because they are very specific to the product. I use generative AI tools such as the AI writer to write content with these keywords. AI content though has less readability, helps create more content in less time.

For example: Instead of targeting “shoes,” Zappos targets “best running shoes for flat feet,” helping them attract specific customers ready to make a purchase.

7. Signal Google from Every Social Media Channel Possible

Social media does not directly impact rankings, but it helps create social signals that Google pays attention to. The more your brand is discussed and linked on social media, the more search engines trust it.

Repurpose your blog posts, product pages, and videos on Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Get your audience to engage with your content—likes, shares, and comments increase reach. Use hashtags and trending topics to increase visibility even on social media.

Look at how Nike uses Twitter and Instagram to engage users and drive traffic back to their website.

8. Create Shareable Content with Multimedia

Nobody wants to read boring walls of text. You have to make it a bit interesting. You will not be writing something new, so write content in a new way, like social media posts and the interesting descriptions for better engagement. You can use different AI tools to create multimedia like images, videos, charts, and graphs.

Use storytelling to write about your experience. Even big brands like Apple master this by creating visually compelling campaigns that people love to share either via email customization or with engaging content that leads to organic shares, which means more traffic without extra effort.

Do not forget to add social share buttons, these CTAs (Calls to action) are important for getting more shares.

Conclusion

All of these methods are very famous among SEO experts and digital marketers. Besides them, you can also explore paid methods like pay-per-click (PPC) campaigns, social media marketing, and influencer collaborations to further boost your visibility.

SEO takes time, but if you stay consistent and follow these strategies, your online business will steadily grow and attract more customers.

Start optimizing today, and watch your website climb the ranks!