Entrepreneur's Delight
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Elevate Your Live Streaming Experience with OneStream LIVE
In 2015, during the launch of Facebook's live streaming platform 'Live,' Founder Mark Zuckerberg remarked, "This is a significant shift in how we communicate, and it's poised to create new opportunities for people to come together."
He added, "Live is akin to having a TV camera in your pocket. Anyone with a phone now possesses the power to broadcast to a global audience."
Fast forward to the present moment, and we are witnessing the remarkable growth of live video streaming. According to statistics, live-streamed video holds greater appeal for brand audiences, with 80% of individuals expressing a preference for watching live videos over reading brand blogs, and 82% favoring live video over social media posts.
It is evident that live streaming has secured its position within the marketing strategies of numerous companies. Despite the numerous advantages associated with live streaming, its execution poses certain challenges. Let us delve into a discussion of these challenges here.
Advantages of Incorporating Live Streaming into Brand Strategies
The online Live-streaming industry has witnessed a remarkable 99% growth from April 2019 to April 2020, as reported by TechJury. This substantial growth underscores the myriad benefits of integrating live streaming into organizational practices. Here are some key advantages:
Increases Reach:
Expanding brand reach is a fundamental objective for any organization. Live streaming provides a means to achieve this by tapping into diverse audiences on various social media platforms. Tailoring the platform and timing of live streams based on analytics ensures active audience participation and encourages users to share content within their networks.
Creates Brand Awareness:
In the current landscape where live streaming holds significant prominence, the focus on live streams is high. Live content is often prioritized, with audiences receiving notifications and streams prominently featured on their profiles. Capitalizing on this trend is crucial for enhancing brand awareness.
Economical and Affordable:
Live streaming equipment and setup, including a camera, microphone, and LED ring light, can be achieved affordably. Utilizing readily available accessories such as a smartphone's high-definition camera can keep costs minimal. For beginners, these basic tools suffice, while those seeking higher quality can invest in specialized equipment.
Builds a Trusting Relationship with the Audience:
Live streaming fosters authenticity, a quality valued by 79% of marketers. The raw and unfiltered nature of live streams allows brands to connect with their audience in an authentic, candid, and realistic manner. This genuine interaction builds trust and reliability, encouraging audience members to engage with the brand and become advocates within their networks.
Analytics and Data:
Live streams provide valuable audience data that, when analyzed effectively, informs decision-making for future user-engagement strategies. Understanding what resonates with the audience and what doesn't is crucial for refining content and enhancing the overall Live-streaming experience.
Can Increase Brand Engagement:
Live streams cultivate a more engaged audience, resulting in better brand recall and increased interest in following updates and activities. When executed skillfully, live streams can serve as a potent source of lead generation and sales for the brand.
Reasons to Going Live on Multiple Social Media Channels
There are several compelling reasons to choose live streaming on multiple channels, offering a higher level of leverage. Here are key considerations:
Overcoming Platform Limitations:
Going live on a single platform has inherent limitations in terms of possibilities, audience availability, and features. By expanding to multiple platforms, these limitations can be overcome, allowing the benefits of one platform to compensate for the constraints of another.
Streamlined Marketing Strategy:
Live streaming on multiple platforms about the same subject enables the implementation of a unified marketing strategy. This eliminates the need for multiple strategies, saving time, efforts, and reducing the risks associated with relying solely on a single platform.
Maximizing Reach:
Broadcasting live on multiple platforms concurrently broadens your audience outreach significantly, maximizing the overall reach of your brand. This approach ensures that your content reaches a diverse and extensive audience base simultaneously.
Enhanced Presence Across Social Media Channels:
Managing an active presence on multiple social media channels can be challenging. Live streaming on various platforms contributes to the activity on each profile, reducing the overall effort required for effective social media management.
Consolidated Analytics:
Live streaming on multiple channels provides a wealth of data compared to a single-channel approach. Consolidated analytics offer diverse data points, facilitating comprehensive and insightful decision-making for future live streams and overall content strategy. This consolidated data enhances the ability to assess performance and refine strategies more effectively.
Challenges in the Execution of Live Streaming
While the advantages of live streaming are abundant, its execution is not without challenges. Let's delve into these challenges:
Network Issues:
Network disruptions are a common challenge faced by both individual live-streamers and brand pages. Ensuring a stable network, particularly in locations prone to instability, poses a persistent challenge.
Interrupted Internet Access:
Live streamers, especially those conducting extended sessions, may encounter interruptions in internet access. This can be a significant hurdle, impacting the continuity and quality of the live stream.
Caption-related Errors:
The complexities of pre-live stream setups may lead to inadvertent errors, such as missing or providing incorrect captions. Given the limited scope for corrections once the live stream has commenced, meticulous attention to detail is essential to avoid such issues.
Audience Availability:
Optimal timing for going live becomes crucial due to the potential challenge of limited audience availability at the outset. While followers receive notifications, their availability to join the live stream may vary, affecting the initial engagement levels. Careful consideration of the timing is paramount in addressing this challenge.
Solution to Live Streaming Challenges
In response to the challenges posed by live streaming, technology has advanced, and innovative solutions have emerged. Notably, since Facebook's introduction of 'Live' in 2015, platforms like OneStream Live have addressed these challenges with cutting-edge solutions.
He added, "Live is akin to having a TV camera in your pocket. Anyone with a phone now possesses the power to broadcast to a global audience."Fast forward to the present moment, and we are witnessing the remarkable growth of live video streaming. According to statistics, live-streamed video holds greater appeal for brand audiences, with 80% of individuals expressing a preference for watching live videos over reading brand blogs, and 82% favoring live video over social media posts.
It is evident that live streaming has secured its position within the marketing strategies of numerous companies. Despite the numerous advantages associated with live streaming, its execution poses certain challenges. Let us delve into a discussion of these challenges here.
Advantages of Incorporating Live Streaming into Brand Strategies
The online Live-streaming industry has witnessed a remarkable 99% growth from April 2019 to April 2020, as reported by TechJury. This substantial growth underscores the myriad benefits of integrating live streaming into organizational practices. Here are some key advantages:
Increases Reach:
Expanding brand reach is a fundamental objective for any organization. Live streaming provides a means to achieve this by tapping into diverse audiences on various social media platforms. Tailoring the platform and timing of live streams based on analytics ensures active audience participation and encourages users to share content within their networks.
Creates Brand Awareness:
In the current landscape where live streaming holds significant prominence, the focus on live streams is high. Live content is often prioritized, with audiences receiving notifications and streams prominently featured on their profiles. Capitalizing on this trend is crucial for enhancing brand awareness.
Economical and Affordable:
Live streaming equipment and setup, including a camera, microphone, and LED ring light, can be achieved affordably. Utilizing readily available accessories such as a smartphone's high-definition camera can keep costs minimal. For beginners, these basic tools suffice, while those seeking higher quality can invest in specialized equipment.
Builds a Trusting Relationship with the Audience:Live streaming fosters authenticity, a quality valued by 79% of marketers. The raw and unfiltered nature of live streams allows brands to connect with their audience in an authentic, candid, and realistic manner. This genuine interaction builds trust and reliability, encouraging audience members to engage with the brand and become advocates within their networks.
Analytics and Data:
Live streams provide valuable audience data that, when analyzed effectively, informs decision-making for future user-engagement strategies. Understanding what resonates with the audience and what doesn't is crucial for refining content and enhancing the overall Live-streaming experience.
Can Increase Brand Engagement:
Live streams cultivate a more engaged audience, resulting in better brand recall and increased interest in following updates and activities. When executed skillfully, live streams can serve as a potent source of lead generation and sales for the brand.
Reasons to Going Live on Multiple Social Media ChannelsThere are several compelling reasons to choose live streaming on multiple channels, offering a higher level of leverage. Here are key considerations:
Overcoming Platform Limitations:
Going live on a single platform has inherent limitations in terms of possibilities, audience availability, and features. By expanding to multiple platforms, these limitations can be overcome, allowing the benefits of one platform to compensate for the constraints of another.
Streamlined Marketing Strategy:
Live streaming on multiple platforms about the same subject enables the implementation of a unified marketing strategy. This eliminates the need for multiple strategies, saving time, efforts, and reducing the risks associated with relying solely on a single platform.
Maximizing Reach:
Broadcasting live on multiple platforms concurrently broadens your audience outreach significantly, maximizing the overall reach of your brand. This approach ensures that your content reaches a diverse and extensive audience base simultaneously.
Enhanced Presence Across Social Media Channels:
Managing an active presence on multiple social media channels can be challenging. Live streaming on various platforms contributes to the activity on each profile, reducing the overall effort required for effective social media management.
Consolidated Analytics:
Live streaming on multiple channels provides a wealth of data compared to a single-channel approach. Consolidated analytics offer diverse data points, facilitating comprehensive and insightful decision-making for future live streams and overall content strategy. This consolidated data enhances the ability to assess performance and refine strategies more effectively.
Challenges in the Execution of Live Streaming
While the advantages of live streaming are abundant, its execution is not without challenges. Let's delve into these challenges:
Network Issues:Network disruptions are a common challenge faced by both individual live-streamers and brand pages. Ensuring a stable network, particularly in locations prone to instability, poses a persistent challenge.
Interrupted Internet Access:
Live streamers, especially those conducting extended sessions, may encounter interruptions in internet access. This can be a significant hurdle, impacting the continuity and quality of the live stream.
Caption-related Errors:
The complexities of pre-live stream setups may lead to inadvertent errors, such as missing or providing incorrect captions. Given the limited scope for corrections once the live stream has commenced, meticulous attention to detail is essential to avoid such issues.
Audience Availability:
Optimal timing for going live becomes crucial due to the potential challenge of limited audience availability at the outset. While followers receive notifications, their availability to join the live stream may vary, affecting the initial engagement levels. Careful consideration of the timing is paramount in addressing this challenge.
Solution to Live Streaming Challenges
In response to the challenges posed by live streaming, technology has advanced, and innovative solutions have emerged. Notably, since Facebook's introduction of 'Live' in 2015, platforms like OneStream Live have addressed these challenges with cutting-edge solutions.
OneStream Live stands out as a reputable live-streaming platform, with over 50,000 businesses globally benefiting from its capabilities. This platform serves as a testament to how technology can provide effective solutions to overcome the obstacles associated with live streaming, ensuring a smoother and more reliable experience for content creators and businesses worldwide.
Features of OneStream Live
Simultaneous Social Media Streaming:
OneStream Live facilitates the streaming of pre-recorded videos as live content on over 40 platforms simultaneously.
Scheduled Live Streams:
Users have the capability to schedule pre-recorded videos for live streaming up to 60 days in advance.
No Software Installations or Set-ups:
OneStream Live operates seamlessly without the need for any software installations or complex set-up processes.
Cloud Storage Integration:
The platform integrates seamlessly with various cloud storage services such as Dropbox, Google Drive, OneDrive, etc., optimizing internet bandwidth usage.
Versatile Video Sharing:
OneStream Live supports the sharing of videos recorded through a camera or screen capture, providing versatility in content creation.
Team Collaboration and Management:
The platform offers features for team collaboration and management, enhancing the efficiency of content creation and streaming processes.
This solution proves particularly beneficial for connecting with brand followers, as pre-recorded videos mitigate challenges related to network issues and interrupted internet access. The ability to schedule videos for live streaming also allows for strategic timing, ensuring availability to the target audience.
Conclusion
OneStream Live stands as a powerful solution to the challenges of live streaming, offering a seamless experience for content creators and businesses. With the ability to simultaneously stream pre-recorded videos on numerous platforms, schedule content in advance, and integrate with popular cloud storage, the platform exemplifies efficiency and versatility. As live streaming continues to be integral to digital strategies, OneStream Live provides a reliable and comprehensive solution, empowering brands to connect with their audience effortlessly.
Features of OneStream LiveSimultaneous Social Media Streaming:
OneStream Live facilitates the streaming of pre-recorded videos as live content on over 40 platforms simultaneously.
Scheduled Live Streams:
Users have the capability to schedule pre-recorded videos for live streaming up to 60 days in advance.
No Software Installations or Set-ups:
OneStream Live operates seamlessly without the need for any software installations or complex set-up processes.
Cloud Storage Integration:
The platform integrates seamlessly with various cloud storage services such as Dropbox, Google Drive, OneDrive, etc., optimizing internet bandwidth usage.
Versatile Video Sharing:
OneStream Live supports the sharing of videos recorded through a camera or screen capture, providing versatility in content creation.
Team Collaboration and Management:
The platform offers features for team collaboration and management, enhancing the efficiency of content creation and streaming processes.
This solution proves particularly beneficial for connecting with brand followers, as pre-recorded videos mitigate challenges related to network issues and interrupted internet access. The ability to schedule videos for live streaming also allows for strategic timing, ensuring availability to the target audience.Conclusion
OneStream Live stands as a powerful solution to the challenges of live streaming, offering a seamless experience for content creators and businesses. With the ability to simultaneously stream pre-recorded videos on numerous platforms, schedule content in advance, and integrate with popular cloud storage, the platform exemplifies efficiency and versatility. As live streaming continues to be integral to digital strategies, OneStream Live provides a reliable and comprehensive solution, empowering brands to connect with their audience effortlessly.
Copyrights © 2024 Inspiration Unlimited eMagazine
Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 19th July 2024.
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