The way we run modern businesses today has largely been influenced by the internet. Both the retailers and wholesalers are bound to like the latest standards and opportunities offered by the online marketplaces nowadays. E-commerce platforms have succeeded in providing some flourishing business options to smaller vendors besides showing new routes of expansion to the biggies.

The e-commerce market in the Asia-Pacific region is expected to reach $2.725 trillion in worth by 2020. The prospect of attracting quality vendors for all growing client bases is one of the primary reasons behind the popularity of these marketplaces.

Simple Rules for Online marketplaces

- Vertical marketplaces tend to expand faster. When it comes to coupon business platforms, the competition gets tougher and the approach turns complex.

- Every business needs the right launch pad. Covering a small region is necessary before attempting to expand over a bigger region. Social media apps are making the most of the geo-tagged posts and targeted ads to drive businesses through a bigger coverage.

- Curative steps yield improved decisions. End users may acquire better quality and more supply from e-commerce business owners that leverage data. Curative platforms are a great option for setting reasonable price tags. Consumers even get an opportunity to get in touch with successful merchants.

- Shadow business segments are to be considered. The business potential of any marketplace is certainly more important than that of its size. Shadow segments are worth consideration when it comes to faster growth than the more obvious segments.

- Success shouldn’t be the only goal. Apart from revenue growth, an online business owner will achieve fresh opportunities to gain more as the market bar gets raised. Every year, the gross profit margin of many e-commerce platforms is being increased as they offer additional services to sellers. This, in turn, helps in earning seller loyalty at large.

Ecommerce websites have created great options for startups and established brands to reach out to new prospects besides retaining existing buyers. Coupon websites have added wings to their businesses by driving more viewers and converting them into buyers.

Online coupon websites that have won millions of Indian hearts:

- CouponDunia: CouponDunia is an immensely popular coupon website with all its uniqueness and variety. Apart from its looks and features, this site provides multiple categories for identical products.

- Couponsji: Couponsji is perhaps the most user-friendly of all coupon websites. Besides an easy navigation between categories like hotel & flight, food, and fashion, you’ll love the huge discounts and validity that you enjoy here.

- Upto75: Ever since its launch in 2009, Upto75 allows you to save much while shopping for appliances and electronics. The huge amount of savings that you make over time is probably the main reason behind its popularity.

- Promocodeclub: You’re bound to enjoy great discounts by utilizing all promo codes and vouchers that you come across with Promocodeclub. This site has earned a niche by providing offers for some new brands.

- MyDala: MyDala has gained much prominence in the recent times due to its huge collection of localized deals. You’ll find it easier to compare localized deals belonging to restaurants and cafes in your area.

- Couponzguru: The year 2011 saw the launch of another great coupon website called Couponzguru. This site has also succeeded in winning the hearts of millions of Indians with a wide variety of online deals within a short span of time.

A few important industry facts to consider

You’re bound to come across some lucrative deals with the e-commerce and coupon websites be it about your fashion accessories, flight & hotel booking, restaurants or electronics.

If you keep an eye on the latest coupon offers, you’ll be able to identify the best coupons codes that keep things within your budget. In their attempt to survive within a competitive industry, all e-commerce portals and coupon websites are now putting their efforts into developing unique ideas that save them from cloning or being cloned by others. Most of them are thriving on the power of social media to help them reach out to the masses for each of their new offers.