Getting the word out about your business is incredibly important, especially if you own a small business. Advertisements are one of the main ways your business can attract a larger audience. One of the best forms of advertisement is company signage. Your business needs a creative and professional sign outside the front of your business. There are many different types of business signs, including metal letters and signs. Here are our most innovative signage ideas for small businesses in 2021.

1. Take Advantage of Direction Signs

Direction signs are common in hospitals and around shopping malls where people are looking for directions. Direction signs have dual purposes. One is to give directions, and the other is to advertise your product or service.

2. Consider Using Digital Signs

Digital signs are instantly attention-getting; you can use a variety of colors to attract your target audience. Digital signs are also ideal for proudly showing your message to your customers and target audience. You can display them along the highway or freeway and attract new customers to your business. You can also highlight any discounts or new offers that your business is currently offering.

3. Go Old School and Use Chalkboards

Chalkboards are a cost-effective method to advertise your business. They do not require you to invest hardly any money at all. All you need is a chalkboard and some colored chalk. If you are running a small business with a small marketing budget, then this could be the best idea for you. You can place the chalkboard in front of your store and entice people to enter your workspace.

4. Invest in Window Graphics

Window graphics are also very cheap and one of the oldest ways to advertise your business. However, using window graphics is a little more sophisticated than advertising on a chalkboard. You can place the window graphics on your store windows and attract new customers to your business.

5. Use Metal Letters When Possible

There are many companies that will customize metal letters for your business. Metal letters are stylish, good for both indoor and outdoor settings, and will grab the attention of your potential customers.

6. Attract Attention With Pole Signs

If you are looking for ways to improve the visibility of your business, then you should consider pole signs. While pole signs are expensive, they are a great way to separate your business from your competitors and showcase your company’s logo or slogan to as broad an audience as possible.

7. Create a Pylon Sign

Pylon signs are incredibly durable and one of the best forms of advertisement for your small business. If you have the money, then you should consider finding a business to customize a pylon store for your business.

8. Pay Attention to Color and Contrast

The color and contrast of your business signage is incredibly important and will help you make an impact on your target audience. The colors should represent your brand fully and get people interested in visiting your business.

9. Promote Your Business With a Cabinet Sign

Cabinet signs are great for a variety of businesses, including outlet malls, shopping centers, office buildings, retail stores and so much more. Cabinet signs are a great way to draw attention to your business and are able to withstand tough weather conditions.

10. Invest in Flag Signs As the name suggests, a flag sign acts as a banner and is great for colorful outdoor displays. They are especially useful if you are taking part in an outdoor event such as a gala or a fair. Investing in business signage is an incredibly important decision and crucial to the growth of your brand.
The signage you choose highly depends on the budget you are willing to spend on your marketing and advertising efforts.