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Novobanco Goes Live With Objectway To Lead The Way In Investment Services

Powered by Objectway Investment Advice, delivered on Cloud and SaaS-enabled, novobanco take advantage of a centralised and structured investment tool to deliver an advanced financial advisory experience, democratising their wealth offering.



Novobanco Goes Live With Objectway To Lead The Way In Investment Services Milan, Lisbon, 5th April 2022 – Objectway,
A global top 1001 wealth, banking & asset management software provider, have partnered with novobanco enabling the leading Portuguese bank to provide an advanced financial advisory experience through a digital advisory platform, including goal-based investment planning, advice execution and risk optimised model portfolio creation.

With 1.4 million clients, novobanco is one of the largest banks in Portugal. The bank manages over €20 billion of assets and has a network of over 300 advisors in the affluent and upper affluent segments.

The firm was looking for a partner able to support their strategy to position themselves as a market innovator in investment services, by democratising their wealth offering with an efficient and scalable bespoke advisory platform, to service investors up from a minimum investment of €10.000.

Using Objectway’s Investment Advice solution, novobanco now has the capabilities of a centralized and structured investment tool that standardizes the creation of personalized proposals based on risk-optimized model portfolios, and provides proactive, real-time bulk monitoring against client mandates, and implements algorithmic optimization and rebalancing.
The bank is now able to provide a holistic view of a client’s total wealth, whilst aligning the investor’s risk profile and goals with the bank’s investment strategies and governance, in compliance with MiFID II regulation, thus creating a hybrid service where the solution and the advisors work together to create a suitable personalized proposal.

Objectway delivered the project using an incremental release plan adhering to agile principles. The solution is hosted in the Cloud and delivered as Software as a Service (SaaS), integrated with the bank’s existing security and data layers.

Novobanco Goes Live With Objectway To Lead The Way In Investment Services “The partnership with Objectway on our transformation program has been extremely collaborative and productive. We’ll bring our plans further by pursuing together with Objectway more enhancements to our financial advisory experience, such as ESG regulations, multi-goal approach and direct advisory, to mention a few,” affirmed Alexandra Tostões, Head of Advisory Service at novobanco.

“novobanco are now clearly ahead of their competition with their ability to provide a holistic analysis of the client’s asset allocation and deliver a MiFID II compliant recommendation, whilst maintaining product innovation and leadership over time,” commented Michele Tanzi, Market Solution Director at Objectway. “They now have the opportunity to achieve new goals in terms of growth and efficiency, relying on a leaner and more simplified process for the advisory network.”

The project is detailed in a case study available HERE for download.

About Objectway

Building on more than 30 years of business expertise, Objectway is an international wealth, banking and asset management software provider empowering clients to embrace their future challenges while providing great performance today.
The Group is a future-proof technology player with a well-established track record in the financial services industry and over €100 million of consolidated revenue.
The Group is a global Top 100 fintech provider (IDC ranking), whose clients include 200+ leading Wealth Managers, Banks, Asset Managers, Fund Managers, Insurers and Outsourcers in more than 15 countries.
With over 800 professionals operating from Italy, UK, Belgium, Germany, Switzerland and Ireland, the Group serves clients in 4 continents, supporting approximately 100,000 investment professionals to manage more than €1 trillion in assets. About Novobanco
The business model of novobanco is centered around domestic commercial and retail banking. Supported on physical branches and digital platforms, we seek to match our customer’s expectations, by offering them an omnichannel experience, based on transparent, simple and safe products and services.

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Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 6th April 2022.

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