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Unveiling the Entrepreneurial Journey: YOU CEO 2 by Dr Nitin Parab Presents 8 Inspiring Lessons and Insights from Ms Sanyogita Atrey

Sanyogita Atrey is the Chairperson & Managing Director of SG18 Realty. She embodied the essence of entrepreneurship from a young age, long before she recognized it as such.

Unveiling the Entrepreneurial Journey: YOU CEO 2 by Dr Nitin Parab Presents 8 Inspiring Lessons and Being a naturally creative person, her affinity for nature and its elements surfaced as early as the age of 5 or 6. Her innate connection led her to care for animals, build nests, and cultivate trees effortlessly. Unbeknownst to her, these endeavors subtly laid the foundation for her entrepreneurial spirit.

Today, as a successful businesswoman, Sanyogita Atrey is dedicated to driving impactful change through SG18 Realty. Partnering with governments and corporations globally, she spearheads initiatives aimed at fostering the development of emerging nations. Her commitment extends beyond mere profit, focusing on providing affordable housing and reliable infrastructure.

She shared her invaluable lessons & insights from her journey in an interview with Dr. Nitin Parab for his book YOU CEO 2.

The Beginnings of an Entrepreneur:

At the age of 24, Ms. Sanyogita embarked on her entrepreneurial journey, initially propelled by limited choices in her married life. Despite coming from a Royal family with no grooming in business, she seized opportunities in flower decoration, ultimately establishing her first venture, a flower shop, without relying on external resources. This marked the genesis of her entrepreneurial spirit, driven by resourcefulness and creativity.

The Self-Made Entrepreneur:

Sanyogita's ventures evolved with her changing creative pursuits, from interior designing to supplying baskets to renowned hotels like the Taj. Her endeavors prioritized creative fulfillment over monetary gains, reflecting her passion for innovation and excellence. Each venture represented a new canvas for her artistic expression and a testament to her unwavering commitment to quality and craftsmanship.

Real Estate and Social Welfare:

Driven by a vision of social impact, Sanyogita ventured into real estate with a mission to provide affordable housing for the underprivileged. Through strategic partnerships and relentless efforts, she spearheaded projects that transformed communities and tackled poverty head-on. Her dedication to social welfare combined with her business acumen enabled her to bridge the gap between profit and purpose, leaving a lasting legacy of positive change.

Unveiling the Entrepreneurial Journey: YOU CEO 2 by Dr Nitin Parab Presents 8 Inspiring Lessons and Technology's Impact:

While acknowledging technology's role in economic development, Sanyogita highlights its adverse effects on the younger generation's creative spirit. She emphasizes the importance of patience, focus, and faith in nurturing leadership qualities, essential for navigating the ever-changing landscape. In a world driven by instant gratification, she advocates for a return to timeless virtues that foster genuine innovation and sustainable growth.

Leadership Insights:

Sanyogita emphasizes the significance of human connection and empathy in leadership, prioritizing passion and social consciousness over mere intelligence. She advocates for team empowerment, fostering an environment where individuals thrive and succeed. By nurturing a culture of collaboration and empathy, she cultivates leaders who are not only adept at driving business results but also committed to making a positive impact on society.

Challenges as a Woman Entrepreneur in India:

Reflecting on her experiences, Sanyogita sheds light on the challenges faced by women entrepreneurs in India, citing societal biases and a lack of recognition for their potential. She found solace and respect outside India, where gender barriers were less pronounced. Despite the obstacles, she persevered, paving the way for future generations of women to break barriers and chart their paths to success.

Advocating Change in Education:

Sanyogita advocates for a paradigm shift in the education system, urging a departure from the obsession with academic marks towards holistic learning and personal growth. She draws inspiration from individuals who rise from humble beginnings and contribute meaningfully to society. By fostering a culture of lifelong learning and embracing diverse forms of intelligence, she envisions a future where education empowers individuals to realize their full potential and create positive change.

Unveiling the Entrepreneurial Journey: YOU CEO 2 by Dr Nitin Parab Presents 8 Inspiring Lessons and Embracing Inner Potential:

Encouraging future leaders, Sanyogita underscores the importance of self-belief, rootedness, and confidence. She emphasizes the need to understand one's strengths and limitations, fostering faith, patience, and adherence to universal principles for success and fulfillment. By embracing one's inner potential and staying true to one's values, she believes that individuals can overcome challenges and achieve their goals, leaving a lasting legacy of impact and inspiration.


Sanyogita Atrey's journey exemplifies resilience, innovation, and a commitment to social welfare. Her insights offer valuable lessons for aspiring entrepreneurs, emphasizing the importance of purpose-driven leadership, societal change, and embracing one's innate potential. As a beacon of inspiration, Sanyogita continues to pave the way for transformative change in business and society, leaving an indelible mark on the entrepreneurial landscape.

Explore valuable insights from Ms Sanyogita Atrey in "YOU CEO 2: Success Lessons from Leading CEOs" authored by Dr. Nitin Parab.

Get your hands on a copy of YOU CEO 2 to delve deeper into these essential concepts!Grab your copy here: YOU CEO 2: Success Lessons From Leading CEOs

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Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 15th April 2024.

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