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"Yada Yada Hi Dharmasya Glanir Bhavathi Bharatha, Abhyuthanam Adharmasya Tadatmanam Srjamyaham" - Bhagavad Gita (Chapter IV-7)

Narrated, repeated, by hearted, word for word from centuries to this age. For every child to know, every human to understand, repeated endlessly. Why? In this day and age we may not realize how the time passes. Facebook messages and pings chronicle our lives so much that it gets difficult to keep track of even our activities of everyday life and then comes a time when life makes us realize that we missed learning many lessons and time, secretly, stole away many people who took away untold stories, emotions, experiences and lessons of life. provides an e-space to preserve the memories of your loved ones who left the world, celebrate their achievements and relive the moments, time and again. A profile page to include biography, a section to upload photographs, videos and a family tree are some of the features that bring life to the souls that lived this planet. A choice of adding religious background music, email reminders for birthday and death anniversary and multiple language opportunities makes the site standout of the other existing websites.,untold stories
Disturbed at the sight of an obituary column used to wrap lunch, Vivek Vyas and Vimal Popet from Rajkot left their jobs at an insurance firm and decided to launch They invested a total of 25 lakhs in building their site and for back-end development. With their site going live in June 2011, Vikas and Vimal worked days and nights to bring the idea into limelight, to an extent that they were recognized and appreciated by Mr. Narendra Modi, Chief Minister, Gujarat.

"The paths that lead us to the present must not be forgotten" is what the founders truly believe. They are not just determined but are hell-bent to make reach out to every person in the world. With a strict "No" to Ads, their model currently works on paid registrations. A person who wishes to enroll has to register himself first by filling up details and paying certain amount after which he is given access to his e-space where he can start updating details.
The greatest challenge as shared by the founders has been reaching out to the masses. Their current plan is to reach out to angel investors and venture capitalists. Despite its challenges found its place in India book of Records. It's just not an idea but a vision to build an information base, a foundation for our future generations to look up their trees and take back lessons and lead the generation to come. Are you willing to share the stories your grandfathers told you, and relive and celebrate those wonderful days? is the site you need to register!

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Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 26th April 2014.

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