Entrepreneur's Delight
A collection of write-ups from writers/authors willing to write on Entrepreneurship, Business, Corporate Leadership & Management.
Ad
You can have peace of mind that your home will be fully protected 24/7
Interview with Wendy Toth is Vice President Marketing of Ayla Networks
Wendy Toth is Vice President Marketing of Ayla Networks (https://www.aylanetworks.com/), using the most reliable and secure communications, advanced tamper-resistant technology and 24/7 system integrity monitoring, you can have peace of mind that your home will be fully protected 24/7.
Where is the value in data, and is it being maximised?
While many others talk about the value of data from the end users’ perspective, Ayla Networks focuses more on the value of data to the manufacturers of connected products within a smart home environment. While leveraging the data from connected products has a long way to go before it’s maximized, knowing how customers actually use connected products in real-world situations enables capabilities such as:
Creating a product development and performance feedback loop that allows manufacturers to iterate their products more quickly and effectively, based on data from actual customer usage—to know what features are being used, which are not, and what capabilities manufacturers can add to enhance the value of their products with their customers
Structuring more flexible and effective warranty and extended service & support programs that benefit both manufacturers and end users
Providing preventive or more timely maintenance based on connected products communicating directly with manufacturers, dealers, or service technicians about when a part needs replacement or repair, or when other problems have arisen or are soon to arise
Enabling faster and more efficient recurring services such as replacing the chemicals in water softeners or the filters in whole-house vacuum system
Integrating with third-party data streams, such as weather reports, to enhance the capabilities of smart home systems ranging from sprinklers to thermostats.
Implementing a Commercial Door Entry System can greatly enhance security and provide peace of mind. These systems ensure that only authorized individuals can access certain areas, thereby reducing the risk of unauthorized entry. Combining such systems with other security measures creates a more comprehensive and effective approach to safeguarding your property and assets.
Who is benefiting from the value in data?
The value in data is just beginning to benefit manufacturers and end users. As IoT connected smart home products increasingly integrate into interconnected smart home systems, the value of data will continue to increase to everyone involved in the smart home ecosystem.
Adding extra value to the product or service with data analytics
Data analytic is the means by which manufacturers can turn the raw data generated by their connected products into the actionable business intelligence that will allow them to iterate and enhance their products and services.
Staying one step ahead of the customer
The goal is not so much staying one step ahead of the customer as it is to tap into real-world end-user needs and wants, as demonstrated through their real-world usage of connected smart home products. In this way, manufacturers can provide the features that customers really want. Of course, data analytics of connected IoT products can also help manufacturers to anticipate evolving end-user desires, which can make it look like they’re staying one step ahead of their customers.
Impact of data on pricing strategies
The ability to analyse data from connected products will fundamentally change the very nature of how manufacturers define their products, including how they charge for them. Manufacturers need to shift from thinking about their offerings as products and start treating their offerings as services. From a pricing standpoint, they will need to shift from a one-time product pricing mentality to an ongoing, usage-based service model.
Wendy Toth is a speaker of the Smart Home stream in the upcoming Smart Summit Frankfurt taking place on the 6th and 7th April 2016 at Kap Europa, Frankfurt
To learn more about the Internet of Things, visit Ayla's Customer Showcase at the Smart Home Summit. The showcase is designed specifically for product managers and engineers to view and interact with Ayla's customers' connected products using mobile applications built upon our mobile software libraries.
While many others talk about the value of data from the end users’ perspective, Ayla Networks focuses more on the value of data to the manufacturers of connected products within a smart home environment. While leveraging the data from connected products has a long way to go before it’s maximized, knowing how customers actually use connected products in real-world situations enables capabilities such as:
Creating a product development and performance feedback loop that allows manufacturers to iterate their products more quickly and effectively, based on data from actual customer usage—to know what features are being used, which are not, and what capabilities manufacturers can add to enhance the value of their products with their customers
Structuring more flexible and effective warranty and extended service & support programs that benefit both manufacturers and end users
Providing preventive or more timely maintenance based on connected products communicating directly with manufacturers, dealers, or service technicians about when a part needs replacement or repair, or when other problems have arisen or are soon to arise
Enabling faster and more efficient recurring services such as replacing the chemicals in water softeners or the filters in whole-house vacuum system
Integrating with third-party data streams, such as weather reports, to enhance the capabilities of smart home systems ranging from sprinklers to thermostats.
Implementing a Commercial Door Entry System can greatly enhance security and provide peace of mind. These systems ensure that only authorized individuals can access certain areas, thereby reducing the risk of unauthorized entry. Combining such systems with other security measures creates a more comprehensive and effective approach to safeguarding your property and assets.
Who is benefiting from the value in data?
The value in data is just beginning to benefit manufacturers and end users. As IoT connected smart home products increasingly integrate into interconnected smart home systems, the value of data will continue to increase to everyone involved in the smart home ecosystem.
Adding extra value to the product or service with data analytics
Data analytic is the means by which manufacturers can turn the raw data generated by their connected products into the actionable business intelligence that will allow them to iterate and enhance their products and services.
Staying one step ahead of the customer
The goal is not so much staying one step ahead of the customer as it is to tap into real-world end-user needs and wants, as demonstrated through their real-world usage of connected smart home products. In this way, manufacturers can provide the features that customers really want. Of course, data analytics of connected IoT products can also help manufacturers to anticipate evolving end-user desires, which can make it look like they’re staying one step ahead of their customers.
Impact of data on pricing strategies
The ability to analyse data from connected products will fundamentally change the very nature of how manufacturers define their products, including how they charge for them. Manufacturers need to shift from thinking about their offerings as products and start treating their offerings as services. From a pricing standpoint, they will need to shift from a one-time product pricing mentality to an ongoing, usage-based service model.
Wendy Toth is a speaker of the Smart Home stream in the upcoming Smart Summit Frankfurt taking place on the 6th and 7th April 2016 at Kap Europa, Frankfurt
Get the Latest & Recommended articles in your Inbox
Ayla Networks and Customer Showcase at Smart Home Summit: April 6 – 7, 2016To learn more about the Internet of Things, visit Ayla's Customer Showcase at the Smart Home Summit. The showcase is designed specifically for product managers and engineers to view and interact with Ayla's customers' connected products using mobile applications built upon our mobile software libraries.
The showcase will allow attendees to better understand how simple it is to connect a product using Ayla's platform-as-a-service (PaaS).
Copyrights © 2024 Inspiration Unlimited eMagazine
Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 9th April 2016.
