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What Is White Label SEO In Digital Marketing?

White Label SEO In Digital Marketing Many modern SEO digital marketing companies today offer a slew of SEO services. Whether it’s simple content marketing, standard search engine optimization, or more specific practices like medical SEO or enterprise SEO, these practices can gather more eyes than your business would normally draw in.

You may have heard the phrase “white label” tossed around the business world today. It’s a more common practice than you might think, and is used in several different fields in the world. But what is white label SEO, and how does it work?

In this blog, we’re going to take a look at what white label is in general, how it can be combined with SEO practices and some of the benefits that come from businesses utilizing this practice.

What Does White Label Mean?

White labeling is a marketing tactic in which a business will market a product or service as its own, when in fact it was created by another business for its use. This can help fuel brand loyalty, as well as generate better brand awareness and recognition and add consistency to a company’s marketing.

In other words, a business will outsource its ideas, products, or services to another company to call its own. This is a common business-to-business strategy that allows companies to partner together for mutual benefit.

A common example of white labeling is when a grocery store attaches their name to certain products and goods and sells them as its own. That’s why you can purchase Kroger brand cereal that resembles Captain Crunch, or what have you.

White Label SEO In Digital Marketing What Is SEO?

Search engine optimization, or more commonly known as SEO, is a means of optimizing a website to show up higher on a search engine results page (SERP). This practice helps to improve the quality of a company’s online presence in an effort to drive more traffic to its products or services.

Organic search SEO is the most effective way to utilize SEO. This process uses keywords, content marketing, and other means of optimization to organically bring a brand to the top of a results page. Google ranks pages based on authority, readability, SEO performance, and other factors. The stronger your SEO methods, the stronger your brand.

What Is White Label SEO?

When you combine the two practices listed above, you get white label SEO. In this process, a company will outsource its SEO needs to another company that specializes in this practice. This allows a business to offer, or sell, SEO services or products while maintaining its brand. But the sweet part is an outsourced SEO firm is handling all the work for you for an agreed-upon rate or contract. White label services may include:

  • Keyword research
  • On-page optimization
  • Local SEO (to stand out in your local area)
  • High-powered link building
  • SEO audits
  • And more

Deferring to an expert can improve your SEO performance and make your business look good. But with the use of white labeling, you can market yourself as the expert.


Using white label SEO gives your business access to a team of certified SEO experts that you can call your own to your customers. It boosts your brand, helps improve and optimize your content, and gives your business the extra boost it may need online. Businesses work together often, and this is just another innovative example of exactly that in the world of digital marketing.

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Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 8th December 2022.

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