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The Top Ten Benefits Of Using SMS As A Marketing Channel

A robust marketing strategy is a pivotal component in any successful business plan. With the rise of social media and digital marketing, SMS (Short Message Service) has become an increasingly important tool for reaching customers efficiently and effectively. Here are the top ten benefits of using SMS marketing for ecommerce and small businesses:
1 . Reach Broad Audiences

SMS marketing has the potential to reach a broad audience that other forms of marketing cannot. With SMS, you can quickly target large amounts of customers without sending hundreds of emails or posting multiple messages on social media sites. Because SMS messages are sent directly to mobile devices, they have the potential to reach people quickly and effectively.
2. Low Cost

SMS marketing can be a much less expensive option than other advertising forms. Since text messages require no production costs or design fees, they are often cheaper than traditional media, such as television and radio commercials. Additionally, SMS campaigns can be automated, meaning you don’t need to pay anyone to send out individual messages manually.
3. High Response Rates

One of the significant benefits of using SMS as a marketing channel is its high response rate. Studies have shown that text messages have a much higher response rate than other forms of communication, such as email and direct mail. The impressive response is because text messages are less intrusive and require little effort for customers to respond.
4. Personalization

SMS marketing allows you to personalize your campaigns in ways other forms of advertising cannot. You can create custom messages tailored to each customer using variables such as customer name, location, or purchase history. It will help ensure that your messages are more relevant and engaging, increasing the likelihood of a response.
5. Increased Reach

SMS marketing can effectively reach customers who may not be active on other forms of communication, such as email or social media. For example, people who prefer not to provide their personal information may still be willing to receive text messages. It can help you reach a wider audience and increase your customer base.
6. Easy to Track

SMS campaigns are easy to track, so you can quickly see how many customers have received your messages and whether or not they responded. This kind of marketing makes it easy for businesses to measure the effectiveness of their campaigns and adjust them accordingly.
7. Quick Delivery

Text messages are delivered almost instantaneously, meaning that your customers will receive your news as soon as you send it. Speed of delivery makes SMS an excellent choice for promptly sending time-sensitive information or promotions to your customers.
8. Worldwide Accessibility

Unlike other forms of marketing, SMS messages can be sent to virtually any mobile device in any part of the world. It opens up many possibilities for businesses looking to expand their reach and target new markets.
9. Increased Brand Awareness

SMS campaigns are a great way to build brand awareness among customers. Since text messages typically require little effort to read and respond to, they can create a positive impression of your brand and encourage customers to interact more frequently.
10. Increased Customer Engagement

By using SMS marketing for ecommerce businesses, you can increase customer engagement and loyalty by providing them with valuable information, promotions, discounts, and more. Text marketing will help you create a stronger connection with your customers and keep them coming back for more. By utilizing the power of SMS marketing, businesses can reach more customers, generate more sales and build better customer relationships. Final Thoughts
SMS marketing is an incredibly powerful tool to help businesses reach customers and generate more sales. With its high response rates, low cost, and worldwide accessibility, it's no wonder why SMS is one of the most popular forms of communication today. Now is the perfect time to start if your business isn't already taking advantage of this powerful channel. Following the tips outlined in this article, you can create an effective SMS marketing strategy to help you reach new customers and increase your ROI.

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Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 2nd February 2023.

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