Entrepreneur's Delight
A collection of write-ups from writers/authors willing to write on Entrepreneurship, Business, Corporate Leadership & Management.

Inspiring Recommendations!
  • The 7 Habits of Highly Effective People by Stephen R. Covey The 7 Habits of Highly Effective People by Stephen R. Covey
    Timeless principles for personal and professional effectiveness, focusing on character development and proactive living.

  • Atomic Habits by James Clear Atomic Habits by James Clear
    A practical guide to building good habits and breaking bad ones through small, incremental changes that lead to significant results.

  • How to Win Friends and Influence People by Dale Carnegie How to Win Friends and Influence People by Dale Carnegie
    Classic advice on interpersonal skills, emphasizing empathy and understanding in building relationships and influencing others.

  • Think and Grow Rich by Napoleon Hill Think and Grow Rich by Napoleon Hill
    A motivational classic outlining key principles for achieving personal success and financial independence through mindset and determination.

  • The Power of Now by Eckhart Tolle The Power of Now by Eckhart Tolle
    Eckhart Tolle's teachings on mindfulness, emphasizing living in the present moment to achieve spiritual enlightenment.

  • Awaken the Giant Within by Tony Robbins Awaken the Giant Within by Tony Robbins
    Tony Robbins' strategies for taking control of one's life, focusing on emotional mastery and personal empowerment.

  • The Subtle Art of Not Giving a F*ck by Mark Manson The Subtle Art of Not Giving a F*ck by Mark Manson
    Mark Manson's counterintuitive approach to living a meaningful life by focusing on what truly matters.

  • No Excuses! by Brian Tracy No Excuses! by Brian Tracy
    Brian Tracy emphasizes the importance of self-discipline in achieving personal and professional goals through actionable strategies.

  • As a Man Thinketh by James Allen As a Man Thinketh by James Allen
    James Allen's classic essay on the power of thoughts in shaping one's character, circumstances, and destiny.

  • The Magic of Thinking Big by David J. Schwartz The Magic of Thinking Big by David J. Schwartz
    David Schwartz encourages readers to think positively and set high goals to achieve personal and professional success.

  • The 10X Rule by Grant Cardone The 10X Rule by Grant Cardone
    Grant Cardone emphasizes setting goals ten times higher than perceived necessary and taking ten times the action to achieve extraordinary success.

  • The Monk Who Sold His Ferrari by Robin Sharma The Monk Who Sold His Ferrari by Robin Sharma
    Robin Sharma's fable about a lawyer's journey toward spiritual enlightenment and personal fulfillment after a life crisis.

  • The Secret by Rhonda Byrne The Secret by Rhonda Byrne
    Rhonda Byrne presents the law of attraction, emphasizing positive thinking as a means to manifest desires and achieve goals.

  • The Power of Habit by Charles Duhigg The Power of Habit by Charles Duhigg
    Charles Duhigg explores the science behind habits, offering insights on how to change them for personal and professional improvement.

  • Sapiens: A Brief History of Humankind by Yuval Noah Harari Sapiens: A Brief History of Humankind by Yuval Noah Harari
    Yuval Noah Harari explores the history of humanity, examining how Homo sapiens evolved and shaped societies through culture and technology.


Ad

Air Asia Friendsy : Social Media Case Study

When you are giving away a plane to 330 Facebookers, what happens is a friendsy. Let's study The Air Asia Friendsy Campaign a little closer. 
Air Asia Friendsy Campaign
Problem: Air Asia is a low cost airline based in Malaysia. They had to face fiercely competitive market and plan up with little budget.

Solutions: One Facebook fan and up to 302 of their Facebook friends would be flown to Kuala Lumpur and all they had to do was choose who they would take. The average Facebook user has hundreds of Facebook friends, but how many of them would you actually want to take on holiday? Once you had chosen, you even could allocate seats and share a snapshot of your plane with all those tagged, giving the app great viral capacity.

They generated 12,500 entries and reached to 2,291,483 people on Facebook and were able to generate a PR value of 1,627,593$. As a result of the campaign, AirAsia are on track to double the number of daily flights from Sydney. 
Give-aways in competitions are great for gaining a following due to their viral potential. Forget not to check their video. It's wonderful! - https://www.youtube.com/watch?v=eDvMgQoRAtg
Article published on Official Blog Of SIMUS

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Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 20th February 2015.


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