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Close Sales with Your Presentation
Closing sales is the kick every single sales person wants at the end of day with every act of selling that is done. Presentations of products/services are a key way to help potential consumers understand what we are trying to sell and being able to close them can mean a deal of sales. Here's how you can. Read ON!
A pitch presentation is your opportunity to make a lasting first impression that will sell your brand.
If you want to deliver a presentation that closes sales, your slides need to be professional, clean and visually appealing. You can achieve this with the help of a presentation design company that specializes in creating stellar PowerPoint presentations.
There are countless benefits of working with a presentation company, which are not limited to custom templates, made-to-order graphics and an aesthetic presentation layout. With the help of a PowerPoint design company, you will be able to create a presentation that incorporates all the elements necessary to close a sale.
If you want to close sales with your presentation, you’re going to want to work with a presentation design agency to make sure that it boasts these qualities and essential pieces of information:
Your presentation should provide a visual representation of your brand — this means it should include your branding (colours, logo, etc.) and be custom tailored to your vision and mission.
It’s also worth mentioning that a significant part of your visual branding is sizing and clarity. Your presentation should be succinct and clear for the eye to read. According to Entrepreneur, a general guideline is to have your font at least 30-point type on your slides.
You can’t close a sale without hard numbers. You can make promises and share concepts that are intriguing and engaging, but to really hammer home your point that your brand is valuable, you need the proof of hard numbers.
Numbers are an impactful way to prove a point and put things into context. Use numbers to share milestones like how many people you’ve reached, can reach, and revenue numbers that insinuate growth.
Leave No Question Unanswered
To close your sale, you need to leave your audience with a clear idea of what your brand is all about. That said, be sure to include all the important information surrounding your brand on your slides.
Be succinct, clear and answer questions throughout your presentation to prevent your prospects from leaving confused or skeptical. If they are unsure of anything — your target, your vision, how your brand operates, its potential for growth etc — you will not have another chance to answer these questions.
For this reason, it’s also essential that you allot time to questions. You want your prospects to get the chance to ask questions so that you are in the room when any scepticisms are voiced.
It’s also a good idea to play devil’s advocate and actually pose some of these challenging questions yourself. “But there’s already a company that does this” — pose the question and then answer it to negate any sceptics. “Yes, but we are more cost-efficient and appeal to a wider demographic.”
End with a Memorable Closing Phrase
To close a sale, you need your prospect to remember you and your brand — the best way to do this is to wrap up your presentation with a bang.
Summarize all essential information (what your brand is, why it’s needed, and how it will find success), and then in one swoop make that long lasting impression with a final thought-provoking statement.
Get the Latest & Recommended articles in your InboxThis statement can be a hard fact— the revenue you project, the impact of choosing your brand — or can be a question; “Can you imagine life without this service? What if this service never existed? Imagine a reality where we achieve this!”
This is your last chance at that first impression, so make it count!
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Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 30th July 2019.