Inspiration Corner
A collection of write-ups from experiences of life that inspire, empower, influence & trigger positive values, habits & mindsets.


Don’t Think. Change

dont think change

Our perception change as per what we listen. We judge people based on some assumptions and the moment we hear a different story the perception changes.

This is the way our minds function.

There is bigger impact on what we see and what we hear. Every day we are being bombarded with hundreds of TV commercials and road side hoardings that conditions our minds to live a certain life.

If the newspaper has a breaking news, “sleep well for good health” or if a magazine has a “landscape” as its cover page design, no one will pick up even one copy.

But if the breaking news is “price hike will make you lose your sleep” or if the magazine has a scandal picture as the cover page or pics of murders and war scenes, there will not be enough copies to sell

Negativity attracts easily as media always has scared people to change habits and behavior.

Germs & Bacteria…use this hand wash soap, tightening skin…use this cream. Dry hair, wet hair, normal hair, greasy hair, use this shampoo. Even for normal hair?? People are scared now that normal hair can become bad eventually if the advertised product is not used.

It has been proven again and again that multinationals play with the emotions of people into changing their behavior so that they can market their products.

Douglas Van Praet, author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing, wrote “The most startling truth is we don’t even think our way to logical solutions. We feel our way to reason. Emotions are the substrate, the base layer of neural circuitry underpinning even rational deliberation. Emotions don’t hinder decisions. They constitute the foundation on which they’re made!”

Companies have moved from offering solutions to creating problems and offering solutions.

We form all our opinions and convictions based on what we read, hear and see. If the paper says economy is down we believe. But as an Individual it has no great impact. However since we read that the economy is down, we mention it everywhere and bring a feeling that it has really affected normal life.

“Real estate prices are dropping”, breaking news. When we go to check the prices, it is noticed that the prices have not changed in the last 6 months

In a certain city the sales of room heaters went down due to increase in temperature. Stocks were piling up in the warehouses. That year the winter was not harsh.

Someone started a viral message in the social media that there is going to be storm that will hit the town pushing the temperature down to zero degrees. In 10 days all the heaters were sold out and the storm never blew and temperatures never dropped.

I guess all kinds of human thinking patterns in this world are coming to an end.

In the earlier days when man just had to live and survive, thinking and thinking filled up most of the waking hours, which led to survival inventions. Gradually that accelerated and few centuries ago major inventions like electricity, aero plane, speed cars etc. came into existence. Battles became war. Swords and spears were replaced by guns, bombs and tanks.

The developments happened in leaps and bounds over the years. The thinking brought thousands of innovation and inventions which slowly started to bring down physical exertion. Homes got Washing machines, Cookers, cutters etc. that replaced manual labor. Offices got automation and computers again replacing manual work.

Currently we are in an era of digital information technology. We have everything in our palm top. Information is pouring into our phones through explosive social media.

There is no need to think anymore. A gentle tap can bring anything under the sun to our door step.

From just a call oriented phone, it has become a gadget that caters to all culinary, aesthetic to academic and professional requirements. World has shrunk in your palm.

Our thinking capacities does not matter anymore. Machines think for us and we are becoming a machine ourselves.

Change is no longer required..

Current times have conditioned us to accept everything as the way it is given.

No need to think change. We are trapped in it already.
It is much easier and happier to go with the flow, accept and change.

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Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 27th July 2021.
Easwaran Raj
Sales Professional with Inspirations from life.

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