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Boosting Sales Performance through eLearning

The process of eLearning represents the use of digital technology to deliver courses to online learners with the goal of helping them acquire knowledge quickly and effectively. Schools have been leveraging eLearning for quite some time now and many companies have also realized its potential. In fact, increasing number of businesses are using it to train their employees and improve their skills.
Utilizing digital technologies for the sake of eLearning has become quite popular nowadays, especially when it comes to training employees, sales executives as it offers a lot more benefits than conventional learning.

Since sales is an integral part of any business, hence we have listed out some of the key advantages of eLearning as compared to conventional learning, so that you can gain a better insight into why the former is a better choice than the latter.
Boosting Sales Performance through eLearning

1. 24/7 Access to eLearning Materials

When employees are provided with eLearning courses, their learning process is no longer restricted only to training meetings and their work hours. They can access their eLearning materials anywhere they are and anytime they want. They can train and improve their necessary skills from the comfort of their home.

This kind of 24/7 availability of eLearning makes it a lot more convenient for employees to acquire knowledge, not to mention that they can do so efficiently and effectively. More importantly, if a company has remote workers who need training, what better way to train them than to provide them with the exceptional convenience of eLearning?

It would save their time and result in employees who are equipped to complete their tasks in the best way possible, regardless of geographical barriers.

They can use their time more efficiently and be more productive. They can learn at their own pace and use their work hours to focus on what is important for the completion of their daily tasks.
Boosting Sales Performance through eLearning

2. Cost Savings

Cost savings is yet another important benefit of eLearning. A company can save a lot of money if it chooses to deliver self-training content to its employees, rather than providing them with a program that requires expert instructors. With the availability of eLearning, remote workers don’t need to commute, which helps an enterprise to save money on both travel and administrative costs.

3. Monitoring the Learning Progress

Using an eLearning tool, it is possible for a company to monitor the learning progress of its employees and gain insight into their current level of knowledge. Managers can track the learners and see what their strengths and weaknesses are so that they can address their needs and help them perform better at their jobs.

This is not possible with conventional learning, at least not to such an extent. Traditional learning does not support tracking of student’s learning progress, which may result in certain errors regarding daily business operations.

Therefore, eLearning is the only forward as it can ensure that each and every one of the trainees acquires the highest level of knowledge necessary for completing their tasks. 
Boosting Sales Performance through eLearning

Is eLearning capable of Improving the Performance of Sales Reps?

You can really increase your sales if you go for eLearning when it comes to training your sales representatives. You will help them improve their performance and, thus, generate lot more sales.

The aforementioned advantages of eLearning clearly show that this kind of learning is highly beneficial to your company and that you should use it to train your employees.

Here is how eLearning can boost the performance of your sales reps:

1. Up-to-Date Product Information

Your sales reps are out in the field for most of their time, so it can be quite difficult for them to keep up-to-date with all the necessary product information. In order to sell your products, they need to know all about them, including their features, prices and benefits.

However, product information tends to change and your sales reps simply don’t have enough time to sit in the office and upgrade their product knowledge.

This is why eLearning can be of immense help since all the necessary information will be stored in the LMS your company uses. It will be updated regularly, so your sales reps can instantly access any information they need, from any device they are using.

More importantly, whenever there’s an update, they can receive an alert on their phone or an email with everything they need to know. Therefore, instead of wasting time in the office, they can learn while on-the-go and focus their efforts on generating more sales. 
Boosting Sales Performance through eLearning

2. Availability and Ease of Access

You certainly organize office meetings with your sales team at least once a month, perhaps even more often. Although such meetings are important, they can be dull and all the shared information with the sales reps can easily be forgotten.

With eLearning, your sales reps can easily access any crucial information, since it is available to them 24/7. They will be able to successfully retain every piece of information they need for making sales, because they will be able to learn at their pace and as per their own convenience.

Also, if some of your sales reps are unable to attend a meeting, they can be kept in the loop regarding all the updates, so they will never fall behind and lose important deals with clients. 

3. Increased Motivation

With the use of eLearning, you can motivate your sales reps to work harder and become better at their jobs. For instance, you can use gamification to encourage healthy and friendly competition among your sales reps and help them learn more through fun and interactive games, where they can compete with one another. Of course, those games need to be educational and related to your products, but the key takeaway is that your sales reps will be motivated to improve their knowledge and skills while receiving the training they need to improve their performance.

If you are in need of an online sales training software that will help you take your sales reps’ performance to a whole new level and generate more leads, do check out the ProProfs Training Maker. It will help you perform a series of activities - create courses, develop eLearning content, easily track the progress of your trainees and provide them with the knowledge they need, which will surely help you significantly improve your business.

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Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 21st March 2017.
Kamy Anderson
Kamy Anderson is an ed-tech enthusiast.

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