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7 Tips for Developing a Powerful WordPress Marketing Strategy

Whether you’re a marketer or a business owner, you’d love more impressions and conversions on your website. After all, that’s the reason why most people build a website.

If you’ve built your website on WordPress, getting more visits and conversions is easier. WordPress offers a wide range of features and tools for building a solid and conversion-driven marketing strategy. And in this article, we’ll give you 7 awesome tips for marketing your WordPress site.

So let’s begin!

1. Use a mobile-responsive multipurpose theme

The visual appearance of your website plays a key role —not just in attracting and retaining visitors, but also in converting your audience. This is why it is vital to choose the right WordPress theme for your website.

However, with countless options in the WordPress repository, it can be hard to choose a theme. Fortunately, multipurpose themes are built with several niches in mind. They include various predefined templates for building landing pages, portfolios, pages, blogs, etc.

Since the majority of traffic comes from a mobile device, your website must look good on any device. So, in addition to being multipurpose, you should also consider the responsiveness of your theme.

2. Use the right plugins

Simply building a good-looking website won’t cut it when it comes to marketing. In order to maximize your conversions, you’ll need to use plugins to expand your website’s features and functionalities.

For example, if you want to build an email list, you can use a form or pop-up plugin to embed beautiful forms and pop-ups on your website. Similarly, if you’re selling products through your website using WooCommerce, you can use an email customizer plugin to customize your emails for upsells and cross-sells.

Another great idea is to use a social reviews plugin to embed testimonials from different social media and review platforms. As testimonials can build credibility and improve customers’ confidence in your business, embedding them on your website will give your business a significant conversion boost.

3. Implement proper SEO strategies

SEO is well-accepted as a prominent marketing strategy and WordPress is highly optimized for SEO. SEO essentially means following a process while creating pages and posts. This includes:

i) Finding keywords your audience is using as their search term
ii) Using keywords and their variations on your page title, headings, paragraphs, images, and permalinks
iii) Compressing your images
iv) Optimizing your website for faster loading speed
v) Applying schema markup to your pages

By implementing proper SEO strategies on your website, you can get more visibility and conversions. You can hire an SEO agency to get help or use an SEO plugin to optimize your pages and posts.

4. Leverage content marketing

Content marketing is the art of building your brand authority and demonstrating your expertise through content. Any form of content —be it articles, videos, podcasts, or infographics, will help you attract and nurture your audience. That said, content marketing should be among your primary focus points.

In order to create a content marketing strategy, you need to identify your target audience and create content for their various interests. It is also ideal to consider your audience’s lifecycle with your brand and which content formats work best.

For example, informative articles and videos often help attract the audience to your brand and comparisons help the audience in making a decision.

Hence, make sure you’re considering the necessary aspects while creating your content plan and aim to create the most valuable content that helps your audience make a decision.

Your revenue will skyrocket in no time!

5. Syndicate and repurpose your content

Of course, you’ll be creating valuable content on your website and using various channels like email and social media to distribute them to different channels. However, that’s not the only way to drive traffic to your website.

Content syndication and content repurposing are two great ways of driving more traffic. By syndicating your content on reputable blogs and news sites, you’ll earn more clicks to your pages and posts. You can also repurpose your content on different blogs and link to your original post.

Note that, content syndication often results in duplicate content. So make sure that you’re only syndicating content on reputable news sites that add the appropriate meta information and consider using a content syndication plugin that adds RSS, RDF, or Atom feed to your posts.

6. Implement email marketing

When you want to reach out to your audience on a regular basis and stay in touch with them, email marketing is second to none.

WordPress has an excellent setup for email marketing. Most email marketing software and marketing automation platforms integrate with WordPress directly and there are also email marketing plugins that will let you start email marketing within your WordPress dashboard.

Email marketing helps you:

I) Send company news and updates to your audience
ii) Distribute content through newsletters
iii) Promote your offers and campaigns
iv) Boost revenue by setting up automated emails

Overall, email marketing is the best medium to keep your contacts engaged with your brand. Thus, you should implement email marketing as soon as you start your WordPress venture. Simply start building your list, categorize your contacts into appropriate lists, and start reaching out to your audience with personalized emails. The revenue will automatically start flowing in!

7. Share your content on social media

Social media has become an integral part of any marketing strategy. Needless to say, it’s because most people are on social media nowadays and many social media platforms are also offering a wide range of business tools for social media marketing.

To help you get more out of social media platforms, WordPress offers many powerful social media plugins. While some will let you add social sharing buttons to your posts and pages, some can help you showcase social feeds and reviews. It’s also possible to embed social chats so that your audience can engage with you on social media.

Furthermore, social media can be a great source of traffic if you regularly share blog posts and campaigns on your social media handles.

Wrapping up

As the most popular CMS in the world, WordPress offers everything to build your website. However, with so many businesses competing for impression and revenue, you’ll also need to put in the required marketing efforts.Fortunately for you, WordPress offers all kinds of tools to grow and market your business! The above tips will surely help you develop a powerful marketing strategy and bring maximum potential traffic. So go ahead and give them a try. You won’t be disappointed!

Copyrights © 2024 Inspiration Unlimited eMagazine

Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 9th March 2023.

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