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3 Most Creative Social Media Campaigns
1. Oreo "Daily Twist" Campaign
To celebrate its 100th birthday, Oreo came up with a 100 day campaign to come up with creative visualizations of the Cookie. Each day they came up with a new post that depicted an important milestone, events, characters, thinkable and unthinkable designs making people curious and wanting to tune in to see what the twist is going to be. Oreo produced 100 Facebook Posts in 100 days that turned trending news stories into “visual treats”
They increased their Facebook fans over a million and increased their Facebook engagement by 195%.
2. A little Village goes Global
Graubünden is a charming Swiss village with 76 residents, a hotel, and until recently, not many visitors. To help boost tourism in the area, they launched an innovative Facebook campaign that offered a personal touch.
They posted a Facebook Photo of every fan to their Village Noticeboard. Once the board got filled, the villages continued their promise by pinning images onto buildings and houses. Their facebook page has 45000 fans and their tourism has increased by 250%.
To celebrate its 100th birthday, Oreo came up with a 100 day campaign to come up with creative visualizations of the Cookie. Each day they came up with a new post that depicted an important milestone, events, characters, thinkable and unthinkable designs making people curious and wanting to tune in to see what the twist is going to be. Oreo produced 100 Facebook Posts in 100 days that turned trending news stories into “visual treats”
They increased their Facebook fans over a million and increased their Facebook engagement by 195%.
2. A little Village goes Global
Graubünden is a charming Swiss village with 76 residents, a hotel, and until recently, not many visitors. To help boost tourism in the area, they launched an innovative Facebook campaign that offered a personal touch.
They posted a Facebook Photo of every fan to their Village Noticeboard. Once the board got filled, the villages continued their promise by pinning images onto buildings and houses. Their facebook page has 45000 fans and their tourism has increased by 250%.
3. #SFBatKid
#SFBatKid tells a wonderful tale of how the power of social media moved the hearts of an entire city and earned the support of teary-eyed spectators worldwide.
The campaign was planned and directed by the Make-A-Wish Foundation for a little boy whose ardent wish was to become Batman. The spirited boy battled acute lymphoblastic leukemia, a lethal condition since birth. Perhaps it was the fact that the little boy faced with adversity asked for an innocent desire to portray a superhero we have all grown to love, or maybe the timing of the campaign which was done just before Thanksgiving. Whatever it was, the campaign took flight and inspired everyone around the globe.
Armed with the hashtag #SFBatkid, the campaign went viral and all of San Francisco found themselves taking part in the heartwarming adventure. Thousands of people took the time out of their busy routine to volunteer and take part in the heartwarming quest to make the boy's dream come true, including the mayor himself. This campaign showed everyone how social media marketing can bring the community together to accomplish a wonderful cause.
#SFBatKid tells a wonderful tale of how the power of social media moved the hearts of an entire city and earned the support of teary-eyed spectators worldwide.
The campaign was planned and directed by the Make-A-Wish Foundation for a little boy whose ardent wish was to become Batman. The spirited boy battled acute lymphoblastic leukemia, a lethal condition since birth. Perhaps it was the fact that the little boy faced with adversity asked for an innocent desire to portray a superhero we have all grown to love, or maybe the timing of the campaign which was done just before Thanksgiving. Whatever it was, the campaign took flight and inspired everyone around the globe.
Armed with the hashtag #SFBatkid, the campaign went viral and all of San Francisco found themselves taking part in the heartwarming adventure. Thousands of people took the time out of their busy routine to volunteer and take part in the heartwarming quest to make the boy's dream come true, including the mayor himself. This campaign showed everyone how social media marketing can bring the community together to accomplish a wonderful cause.
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Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 2nd March 2015.
