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How to Choose the Right Online Platform to Promote your Business

There are a plethora of online platforms out there that all promise to be the best for your business. How do you know that you are making the right decision when you finally do take the plunge? Let's discuss. 
We took a closer look at choosing the right online platform to suit your business and marketing needs, in the name of helping clients choose wisely.

Choosing an online platform

Choosing your online platform of choice is directly affected by which type of business you own. Are you in retail? If you are then an online shop should be a main priority in your digital domain. Choose a server and host that can handle this as a standard option.

Likewise, if you are in the business of providing a service you need to be sure that your online platform works for you. You cannot sell a service with a slow server, a low performance website, or a non-responsive online shop front.

What you need to do is spend serious time studying which options are available to you. Let’s take a look at some of the different types of choice you have in online web platforms for your business.

Types of Online Platforms

So what type of platform do you have to choose from? We listed a few here for your convenience.

The Ecommerce Platform

The online store is a necessity for anyone selling products to customers, or even for those involved in B2B selling. There are a number of online providers of store fronts that you can choose from. The biggest names are Shopify and Magento. In these platforms you can list your items for individual fees without having to invest in a web host and server of your own. It’s smooth but less professional than running your own shop.
[Info Resource: https://tinuiti.com/blog/ecommerce/ecommerce-platforms/]

Online tender sites

Online tender sites allow you to funnel the potential tenders your business could pick up, directly to your proverbial door. Tenders are brought to your inbox and you are alerted when new ones pop up. All of this helps you to find new leads and generate your own work by racking it down before anyone else does. You can find more information here if you would like tenders explained further.

The Network

Social networks have been the best example of this so far – but now we are seeing the rise of the Socio-career network as a viable alternative. Think about LinkedIn. Nowadays, people are using it to find a job instead of turning to job hunting sites. Networking platforms work well for businesses seeking to create agile teams.

Data Harvesting Platforms

If you are in the business of collecting huge amounts of analytical data then a data harvesting platform is your best bet for online contentment. These sites allow you to easily collect and filter through large amounts of data, taking what you need for your business and moving on. Data harvesting is the way forward for any firm worried about big data or data dumps within their firm.
[Info Resource: https://medium.com/platform-hunt/the-8-types-of-software-platforms-473c74f4536a]

Choosing the right platform for your business

Once you have identified which will be the most useful online platform for your business, the next step is to secure it. Make the leap and invest some time and money establishing a strong presence. The online marketplace is the future of selling. Take the time to set yourself up correctly and you could be making higher profit margins in no time.

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Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 20th November 2019.

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