Digitalization is changing the face of businesses and influencing the running of every department. Techniques such as a digital ecosystem are a great way to streamline your business operations, create an interconnected system of applications and open up communication channels between customers and suppliers. Digitalizing the purchase process through e-commerce has also changed the face of retail. So how is digital marketing a game-changer for businesses today?

A major way in which it has changed enterprise is that it allows smaller or newer businesses to market themselves in the same way that big companies do. Previously, only larger companies who could funnel enough money into their marketing would ensure a successful future, but digital marketing allows for more specific funding and targeting advertising, which allows those with smaller budgets to be just as effective as more established brands.

Digital vs traditional

Digital marketing is far more effective than traditional efforts such as newspaper or magazine ads. Through the use of digital marketing, you can assess the effectiveness of particular advertising strategies like publicidad en Google, allowing you to double down on what is really working and reducing the number of resources that go to waste on ineffective marketing. You can easily identify your potential customers and adopt a targeted marketing approach.
For example, with traditional marketing, you would need to market your services or products to a huge number of leads in the hope that some might be converted, whereas you can now pinpoint more likely leads and target only these individuals. The best way to ensure the most effective marketing is to take part in a combination of both digital and traditional marketing however this is dictated by your company budget.

A Versatile Growth Industry

Digitalization has caused the marketing landscape to become increasingly diverse and specialized and whilst plenty of us are familiar with how e-commerce works thanks to Amazon or eBay, it is actually far more complicated than it would first appear. This increase in diversity had, in turn, led to a growing number of solutions becoming available. This has also had a knock-on effect on the price of marketing, making it cheaper and cheaper and thus more accessible.

Although this does pose a challenge in terms of cost-optimized marketing budgets. More and more companies are planning higher investments into digital channels like search engines, video platforms, social media, and editorial websites.

Marketing with Empathy
Empathy plays a key role in the situation we are currently in. Marketing professionals need to empathize to truly comprehend the actions of their customers so they can make better use of technology and the tools at their disposal to stay ahead in the market. You need to listen to your customers, collect real-time data and analyze it in order to understand the situation better and thus enabling you to create and develop an active audience. To do this you need to maintain a healthy presence online through organic, social, and paid channels. With quality content and genuine engagement, you can increase the likelihood of interaction between your brand and your customers on a more personal level.

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Image Credits:
Image 1: Aline mind44, CC BY-SA 4.0, via Wikimedia Commons