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VistaCreate Suggests: The Advantages of Mood Boards for Businesses

What is a Mood Board?
A mood board is a picture that combines several images united by a common idea. This idea can be simple (the best ways to apply the red color) or complicated (the personal perception of the concept of love). The main thing that makes a picture a mood board -- is that the added ideas have some meaning and significance for the entire board presentation.
How people use it in different situations
People can use mood boards for various needs:
- Personal – the most obvious application. It can be a psychological exercise to enhance self-esteem or set a goal or just a session for collecting aesthetic ideas.
- Leisure – if a person runs a blog, he may need a visual representation of some topic. It can be helpful for all the different sorts of blogs – fashion, business, needlework, gaming, etc.
- School – there are many ways to apply mood boards with use for school tasks. It can help organize the ideas (for example, if the task is to analyze a novel or a story), or present the project if it is a creative task.
- Business – the same as with the school tasks, you can get many benefits from mood boards for business. For example, for the marketing needs – on the stage of the advertising campaign development or in any other project.
Mood boards are universal because they allow for the freedom of action and do not require special equipment or software to be developed.

Why use a Mood Board for Business?
Using mood boards in business can help with various issues. It functions as a functional and decorative thing at the same time, so it is possible to apply mood boards for the following:
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- setting the corporate values – using a physical board or its electronic versions, people can identify and share ideas;
- the abovementioned is also good for teambuilding – if the mood board is not just presented by the management but available to all for offering modifications;
- marketing – all different ways of use, from creating a customer profile to presenting a rebranding project;
- brainstorming – it’s a positive idea to include visuals and other ideas of the entire team on the same board, where you can analyze and sort them out later;
- other activities that require visual conceptualization of what is demanded or planned.
Thus, the more inventive you are, the more ways to apply this you’ll find. VistaCreate is a comfortable tool to create mood boards for various purposes, particularly – for business.
It provides free access to most functions and template libraries that are indispensable for the inspiration and enrichment of ideas. Try now and feel the comfort!
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Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 29th October 2022.