Ahmedabad-based startup Reelo raised an undisclosed amount in a recent seed round of funding, from various investors. This 3-year old startup is all geared towards setting its foot in the global arena and helping merchants win in this modern retail landscape.

In a scenario where customers' expectations are constantly changing and most small and mid-sized retailers are flying blind, Reelo came as a breather in 2017 to change that and make intelligent customer engagement easy, accessible, and affordable for every retailer.

“Our platform enables retailers with no marketing or technical skills to increase their sales with smart marketing. We plan on investing heavily in our product development and go-to-market teams, and expand to other geographies such as North America, Middle East and other countries in Asia.”

Along with the market expansion, the startup plans to augment its technology to make it smarter. With AI-powered marketing solutions, it will enable modern retailers to make better decisions that are based on data, not opinions. Our smart recommendations will help retailers know their customers like never before and take the thinking away from them.

As the retail landscape continues to evolve, Reelo is proving that repeat business is key to growth. It currently works with over 2000 retailers in 40 cities of India. They have over 4M customers and 15M transactions to date. They have footprints in all cities across India including Ahmedabad, Mumbai, Jaipur, Kolkata, Vadodara, Pune, Lucknow, and more.

Reelo recently launched its new version, which is said to be smarter, data-driven, and optimized with personalized recommendations.



We believe Reelo has the potential to change the way retailers interact and engage with customers. Technologies aimed at optimizing retention and customer engagement are no longer a must for only enterprise brands, and the pandemic has proved that. We’re passionate about empowering retailers to compete and succeed in the internet world with remarkably simple and effective customer marketing tools. They are also offering a free trial of this new version from their website.
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