Product designers often fail to truly communicate a product design to their clients unless a first prototype is manufactured and present at hand. However, product rendering and architectural 3D modeling have allowed product engineers to create photorealistic and high-quality images of what a designed product would look like upon manufacturing.

This allows both the client and the engineer to decide upon what the user experience would be like, identify any problems, understand design issues and improve the product design accordingly.

What actually is rendering?

Rendering refers to the process of creating life-like images of a product by merely using its architectural model. Such product visualizations created using 3D rendering and 3D visualization allow companies to sell the product’s idea even before it is actually produced, estimate demand, gauge customer interest and make changes accordingly to ensure that upon launch the product is a superb hit. Rendering can be used to create visual effects such as texture mapping, shadows, reflections, and any motion blurs as and when required by the artist.

What are the benefits of product rendering?

There are a number of benefits of product rendering which include:

1. Product rendering allows designers to create realistic images:

Product rendering allows designers to create realistic images without the help of a photographer or a graphic designer. These realistic images can be used in marketing campaigns, on eCommerce websites, on social media pages, and just about anywhere.

Creating a 3D rendered image is a one-time expense of hiring rendering services that can reap the company benefits for years to come. For e-commerce websites, product rendering allows you to feature images of your product from multiple angles and hence can help your customers make a better purchase decision.

2. Product rendering makes the design phase easy:

Product rendering helps designers streamline the design process and make it easy. It allows them to constantly see what the product will look like after conceptualization, and also allows them to view it from different angles.

This helps designers understand the user experience and alter their design accordingly if any changes are required. When a designer can actually see what they are creating due to architectural visualization, it is likely to speed up the design process.

3. Product rendering creates a guideline for the manufacturer:

In most cases the designer and the manufacturer work at different locations and even different continents. This distance can possibly create a discourse between the design and the manufacturing team which will ultimately affect the client and causes them a loss.

However, by-product rendering and 3D animation, designers can accurately communicate what the final product should look like and manufacturers can work towards that accordingly with full understanding. Conclusion:
While product rendering seems like the most obvious thing to do, many designers actually refrain from doing so. Product rendering has numerous benefits as highlighted above, and it makes the entire process of designing and bringing a product to life much more streamlined, efficient and smooth. Product rendering and modeling are absolutely useful and should be used by all designers alike.