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Benefits of Having a Multilingual Email Marketing Campaign

Multilingual Email Marketing Campaign

When it comes to marketing, everything goes. Whether it’s a social media campaign targeted to certain groups of youth or an email incentive that offers your larger customer something beneficial for both sides. Yet, one good thing to consider when planning a marketing campaign is the potential of reaching a greater audience. And in that case, there is such a trick as the multilingual campaign. This is, perhaps, one of the most efficient shortcuts to reaching the multinational and, thus, a much bigger audience in a relatively short time and at a relatively low cost.

Going Global

Stepping into the international arena is quite common for all modern businesses, big and small. It does have lots of benefits against only a few downsides. Going global today is much easier and can be done without even physically relocating or opening a new branch in another country. It is, thus, that is rather low-cost, almost risk-free, and can be done at any moment. There are a few strategic points to consider like international shipping, legislation, and documentation, but that’s mostly it.

When it comes to international email marketing, things get even easier. There are no particular boundaries for email marketing on the internet. You have to just compose your message in an attractive and polite form in order not to scare away the potential customers with a fear of scam. Other than that, to hit a greater audience, you have to only translate or localize your message into the language you think will be suitable for your campaign. There are lots of benefits to that. Here are only a few of them using some of the best traits of email and multilingualism.

Benefits of Having a Multilingual Email Marketing Campaign

A vast space to materialize all your creative ideas.
Email allows lots of customization to your messages, giving you an opportunity to get as creative as you can. Play with font styles, sizes, and colors, add cool pictures or videos, or simply create messages of nearly any length, anything can work. With multilingualism added into the pot, you have the potential of creating perfect marketing campaigns for all needs of your business.

Personalized messages.
As you can send emails to a number of customers in bulk, you can create several templates for different kinds of your message that could be targeted to all those audiences. At the same time, some email services allow creating such templates in different languages, thus, largely accelerating your processes. At the same time, all your customers will be addressed properly and feel that you do care for them and their opinion of you.

Higher conversion rate.
This is more about multilingualism of your marketing campaign and can be applied to formats other than email, yet it’s still an important point to mention. The experts from The Word Point translation website note that when customers receive messages in their native language, they are more likely to open that message and follow its idea. Essentially, this is something noted by actual scientific research throughout the past decade or so. In other words, if you send your customer a message they understand, this message will likely be received and taken positively.

Keeping customers updated.
The modern competitive and digitized world is flooded with information, so making and keeping yourself seen is simply reasonable. With customers receiving tons of emails every day, they might just not see your message in their inbox. That’s why using the multilingual trait to keep your customers not only motivated but also updated is a great idea. Sending an email one a week doesn’t look that bad and, at the same time, can attract customers’ attention for being sent in their native language.

Offering customers relevant information.
Obviously, if you’re targeting customers from different parts of the world, you offer them something that’s available only locally. While this trait only helps you get some additional attention from the customers, it can’t be bad at all and is certainly worth a separate mention.

Multilingual Email Marketing Campaign

Email Is Still a Thing

It might seem that email is a rather antique concept from two decades ago, yet it’s far from the truth. Email is something that gets constantly updated and, if approached properly, can be utilized as a multifaced hi-tech tool for modern business.
Offering vast possibilities on its own, email can become even more powerful with the help of well-crafted multilingual campaigns. With its ability to target many customers all around the world in a custom and creative way, it can be turned into an ultimate marketing weapon able to handle most of the business’s needs any time, anywhere.

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Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 12th June 2021.

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