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How to Make Your Ecommerce Copywriting Sales-Ready
There is a lot of conflicting information out there when it comes to eCommerce copywriting. Some believe that short landing pages are the way to go because they create an urgent sense of FOMO (fear of missing out) which drives sales. Others will tell you that the devil is in the details, and you should embrace longer landing pages to give your target audience a clear picture of why they should choose your business.
The problem comes when you don’t know which one to go with as a budding eCommerce business. There is nothing as demoralizing for a business owner as second-guessing every business decision they make. The same feeling applies to a college student who isn’t just sure how to go about their thesis. Luckily for students, they can always turn to ThesisHelpers.com for reliable academic help.
Advice that’s based on anecdotal experience is unlikely suitable for your business because business models are different. You should also steer away from decades-old behavioral psychology because the business world has greatly evolved over the years, and what worked decades ago will definitely not work today.
Since there is no guarantee that one approach is better than others, how should businesses create eCommerce copywriting sales copies? You can start by testing different variations of your eCommerce landing pages until you find the one that brings in the most traffic. In the meantime, here are writing tips that always work for eCommerce businesses.
Use of Simple EnglishThe best way to write landing pages that attract traffic is to use simple English. Simple eCommerce writing ensures that anyone who finds themselves on your website can figure out what you’re about in a matter of minutes.
You will have a higher customer conversion rate when everyone who goes through your landing pages understands the message you’re communicating. This is the same approach you should use when writing your research paper. If your classmate doesn’t know how to write research paper assignments, be sure to let them in on this secret.
Use middle-school level English to ensure your landing pages are inclusive. Focus on using fewer words in your sentences and words with fewer syllables to increase the readability of your copies.
It turns out, machines know a lot about emotions. Sentimental analyses reveal that machines know what makes humans feel anger, fear, joy, anticipation, trust, disgust, sadness, and surprise. So when you start your business, remember to use words linked to emotions to encourage higher conversion rates. You can use words like buzz, improve, announcement and enjoy to build anticipation around your content.
Stay Under 300 WordsWhen curating eCommerce copies, stick to 300 words or less because most people have a short attention span. The more words you add, the less likely that your readers will reach the end of your article. Business owners who have been in the game for a while will attest to noticing a drop in conversion rates when they used longer landing pages. The tip point is the 300-word mark, so no matter what you have to say, ensure it doesn’t exceed this word count.
Avoid Negative LanguageLastly, but most importantly, avoid using negative language in your eCommerce copies. Adding negativity to your copies will decrease your customer conversion rate. Rather than dwelling on the problem, focus on the solutions. After all, innovation is vital to the success of any business. This ensures that even when prospective customers go through your blog, they can envision themselves benefiting from the positive impacts of your products and services.
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ConclusionWhen working on eCommerce copywriting, bear in mind that you have a unique audience that looks up to you for answers and solutions. Use the tips discussed above to write copies that encourage customer conversion and boost sales.
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Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 24th June 2021.