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How Can Businesses Improve Their Valuation?

Increasing your business’s valuation is always smart whether you plan on selling in a year, 5 years, 10 years or even further down the line. There are also lots of ways that you can go about doing this, so read on for a few of the best steps to take to increase your company’s valuation.

Business Valuation Diversify Your Revenues

In order to attract buyers to your business, you will need to be able to show that your business can sell to a large number and different markets. This is why it is a good idea to diversify your revenues and to look into different ways that your business can make money, including targeting different markets and adding to your product/services range.


No one wants to buy a business that is unorganised and chaotic. Streamlining is always smart because it can improve the performance of the business, make work easier for your employees and make the business easier to manage (this will make it much more appealing to buyers). You can streamline by identifying bottlenecks, discussing solutions with staff and utilising the best and latest tech.

Set Yourself Apart

Businesses that are able to stand out from the competition and bring something new to the table will always be viewed favourably and be worth more money. This is why you need to find ways to set your brand apart from the competition, which you can do by finding a gap in the market, researching competitors, making customer service a priority and strong branding.

Plan for the Long-Term

Having a long-term strategy in place is also a smart way to increase your valuation, make your business more appealing to buyers and to set the business up for long-term success when you walk away. Buying a business that is rudderless and with no direction can be a huge risk, so it is smart to have a strategy in place even if you will not oversee it. It is worth speaking with a corporate finance specialist that will be able to look over business plans and offer their advice for long-term success and to maximise value.

Identify & Mitigate Volatility

Volatility is common in the business world whether this is financial volatility, high staff turnover or supply chain issues. Volatility can create damage and issues within the business, so you should try to identify and mitigate volatility as much as possible before looking to sell your business.

 If you are looking to improve your business’s valuation then these are all smart areas to address. You can make a big difference to the amount that you get by making smart improvements to the key areas before a sale while also helping to put the company in a good position to go on and find success.

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Any facts, figures or references stated here are made by the author & don't reflect the endorsement of iU at all times unless otherwise drafted by official staff at iU. This article was first published here on 3rd May 2021.

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