While the popular adage “We are what we think” is true; a tweaked version of the same “We are what we eat” stands equally true. The food we eat plays a pivotal role in our mental and physical well-being. An excess of junk or other types of unhealthy foods causes health issues like Obesity. According to the data: Globally, 39% of adults aged 18 years and older were overweight or obese in 2016.

Unhealthy eating also leads to many heart diseases. As per the data by WHO, an estimated 17.9 million people lost their lives due to cardiovascular disease. The stress of the modern-day lifestyle is an additional factor for poor health.

Inculcating a habit of healthy eating is the need of the hour. Superfoods are a solution for the same. According to the statistics, the Superfoods market globally was valued at $152.7 Billion in 2021 and is expected to reach $214.95 Billion by 2027. So, if Superfoods help in improving health, what are they? And what are the reasons to incorporate them into our diet? Let’s explore:

What are Superfoods?

Although the term ‘Superfoods’ is neither recognized in the health industry or nutrition industry nor there is any official definition of it, it refers to the list of foods that have high nutrient density & low calories and are very beneficial to our overall health.

Superfoods are loaded with Antioxidants, Minerals, Vitamins, Fiber, and Healthy Fats. Superfoods are generally plant-based, but some fish and dairy products make it to the list as well.

Why should you eat them?

1. Prevents Heart Diseases:

Some foods that form a part Superfoods family are high in healthy fats, Omega-3 fatty acids, and flavonoids that have shown to reduce the risk of heart attacks and heart diseases. Research has shown that nuts and seeds like Almonds, Walnuts, and Peanuts are very beneficial for heart health. Other foods recommended for the heart include Avocados, Berries like Blueberries & Goji berries, Carrots, Oats, and Seeds like Chia seeds & Pumpkin seeds. Incorporate these items into your diet to have a healthy heart.

2. Improves Immunity:

Superfoods are packed with Vitamins (Vitamins A, C & E) and minerals that help improve the immune system of our body. Superfoods that bolster our immune system include Citrus fruits, Kale, Ginger, Garlic, Berries (Raspberries, Strawberries, Cranberries, Blueberries), Broccoli, and Sweet potatoes to name a few.

3. High in Antioxidants:

In simple terms, Antioxidants are molecules that fight the free radicals in our body. These free radicals are compounds that can cause harm to our body including diabetes, heart disease, and even cancer. Superfoods such as Blueberries, Kale, Spinach, beetroot, wheatgrass, etc. supply the body with the much-needed antioxidants needed to fight the radicals and keep you healthy.

4. Aids in Weight loss:

If you are looking to shed some weight, Superfoods are for you. The antioxidants and nutrients in superfoods help you get the required nutrition but with lower calories. This helps in increasing the metabolism which results in the reduction of weight. Legumes & Pulses, Spinach, Walnuts, Oats, Green Tea, Quinoa, and Berries are some of the superfoods that aid in weight loss.

5. Boosts your energy level:

Foods high in carbohydrates can cause an immediate spike in the blood sugar levels that would plunge as the body increases insulin in the blood. The rapid increase and decrease of sugar creates drowsiness and lethargy. If you have been going through this, then Superfoods is a solution for you. The high-nutrient density, low calories, and high fibers make them a perfect food & snacking option to stay energetic throughout the day.

Foods that energize you include Quinoa, Berries, Avocados, Almonds, Lentils, and Kale. The superfoods also help in preventing diabetes.

6. Helps reduce cholesterol:

Cholesterol refers to a waxy substance called ‘Lipids’ that our body produces to build cells and make vitamins and other hormones. In itself, it isn’t bad but a high quantity of cholesterol in the blood can cause health problems like heart diseases and strokes. Among the 2 types of Cholesterols: Low-density Lipoproteins (LDL) and High-density Lipoproteins (HDL), it is LDL that is the culprit. The fiber content in the superfoods help in breaking down the cholesterol in the body and keep it under control. Some of the foods that help in the same are Oats, Barley, Soy Beans, Nuts like Walnuts, and Fruits like Apple, grapes & citrus fruits.

7. Helps in stabilizing Blood Pressure:

High blood pressure is responsible for many heart diseases. It can also cause kidney diseases and stroke. Superfoods like Spinach, Kale, and lettuce are high in nitrates that help in stabilizing blood pressure. Other superfoods for lowering blood pressure are Garlic, Bananas, Berries, Beetroot, Oats, and Sweet Potatoes.

About Powbab:

Founded in 2012, Powbab is a brainchild of Ms. Tina Chan who had suffered a personal injury that consumed 4 years of her life for recovery both from the injury and from the side effects of medications. Tina longed for healthy foods and discovered products from a tree called “Baobab” found in the African region. Powbab specialized in selling Baobab products but has expanded to offer a range of Superfoods products since.

Hence, at iU Online Media, we were inspired to partner with them on a mission to help people lead healthy lives.

Must-have products from Powbab:

While there are several products, here is a list of 7 of them that are a must-have if you wish to lead a healthy and happy life.

1. Every day Super Berries Bundle:



If one type of superfood you see common in all of the above-mentioned points, it is Berries. All berries are beneficial for health and hence a dose of this superfood is a must every day. This bundle includes powders of Wild Blueberry, Tart Cherry, and Aronia Berry that you can mix and consume everyday.

2. Immune Boost Bundle:



Want to boost your immunity? Here is the Superfoods powder bundle for you! This bundle includes powder packets of Raspberry, Sambucus Elderberry, Aronia Berry, and Black Currant beneficial to bolster your immune system.

3. Inner Beauty Bundle:



If you want a glow on your skin, this is for you! This bundle includes Berry Powders like Raspberry, Wild Blueberry, Cranberry, and Rose Hips that make your skin glow.

4. Aronia Hazelnut Chocolate:



If you are fond of Chocolate, this is for you! This is made out of Organic Aronia Berry, Organic Hazelnuts, and Organic Dark Chocolate to give you 72% Cacao in every bite!

5. Coconut Water Powder:



If you are fond of coconut water but unable to find raw ones, this one is for you! It is powder is a dehydrated form of 100% Organic Coconut Water.

6. 100% Baobab Oil:



Baobab Oil is beneficial for skin care. You can use this pure, organic, cold-pressed oil in the place of lotions.

7. Liver Cleanse Detox:



The liver is pivotal for our survival. A Liver Detox helps remove toxins and restore its health. This Liver detox formula is made from pure ingredients like Organic Baobab, Beet Extract, Goji Extract, etc. that supports healthy Liver functions and protection.

Conclusion: We all have one life. Hence, staying healthy is of paramount importance to make the best of our lives. Superfoods are a go-to for a healthy lifestyle. You can incorporate these superfoods into your diet and enjoy the benefits. The superfoods products by Powbab make it easy to include them in our everyday lives.