Invented more than three centuries ago, cricket has evolved into a global phenomenon. Although the sport is adored worldwide, there is probably no country as crazy about it as India.

You will find people from all walks of life, regardless of their gender, playing cricket in courtyards, back alleys, and classy stadiums. This love for cricket in India is unlikely to fade away any time soon and is demonstrated by the success of the Indian Premier League (IPL).

In recent years, IPL betting has become more prevalent in India. This can be largely attributed to the advancements in the technology industry that have enabled many people to access online betting platforms. Internet-enabled mobile devices have also played a key role in the growth.

The following are some of the main reasons why the popularity of IPL betting is likely to continue growing in 2022:

1. Many Betting Platforms

Betting on cricket is illegal in several jurisdictions globally. However, online gaming presents a convenient opportunity to bypass these restrictions. For instance, you can play online from regions where gambling is prohibited using a virtual private network (VPN).

Online gaming platforms run on software systems that ensure an equal chance for all players. Since you can access them anywhere, you can grow and maintain your gaming statistics regardless of your location. You can easily discover a great IPL betting app in the market that will offer you good odds. These platforms also allow online payment modes that are safer and quick.

Due to the cutthroat competition in the betting industry, most online platforms offer various incentives to attract more players to their platforms. Some of these perks include welcome bonuses, free spins, and cash prizes.

Most of these platforms also implement creative marketing strategies to increase their revenue. Today, it is almost impossible to browse the internet without coming across adverts targeting mobile betting.

The esports sector has received large investments due to its appeal to players, especially the younger generation. Younger players prefer a gaming experience that is immersive and keeps them engaged. Many online betting sites have started offering virtual reality (VR) playing experiences.

2. Incorporation of Blockchain Technology

Numerous online gaming platforms in India are beginning to accept cryptocurrency as a payment mode. Incorporating this technology into online betting improves the anonymity and security of players. Since technology is constantly changing, it will be interesting to see what impact cryptocurrency will have on online gambling in the coming years.

Cryptocurrency is convenient as it removes the need for intermediary obligations like verification and authentication of transactions. It also makes online gaming easier and improves transparency. Besides advancing the industry, blockchain can improve the level of trust.

The revolution brought about by cryptocurrency has been embraced by key players in the industry. Several top online casinos available in India have already embraced payment in Cryptocurrencies such as Bitcoin, Ethereum, and Litecoin. However, the adoption of this technology in the market has been agonizingly slow.

Although blockchain has many advantages to the sector, it is still in its infancy. Therefore, players and other key stakeholders in the betting industry are unaware of its benefits. Since blockchain technology requires a network to work efficiently, the sector needs to educate gamers about it.

3. Convenience

The expansion of IPL betting has been accelerated by the ease of use provided by internet-enabled mobile devices. Alongside cryptocurrency, many online betting sites are now accepting major debit and credit cards, electronic funds transfers (EFT), and electronic wallets such as Neteller and PayPal. With online gaming gaining prominence in India, the availability of such services can only enhance this growth further.

The long lockdown periods necessitated by the coronavirus pandemic forced many people to work from home. Almost all traditional land-based betting establishments had to scale their operations or even close down entirely. This helped improve the popularity of betting on the IPL through online platforms.

Another factor is the low cost of these mobile devices. This means that more people can easily access them. Also, the younger generation of gamers has realized that mobile gaming is more functional.

Mobile casino games are more portable and flexible than traditional casino games. These games promote social gaming. You can enjoy all your favorite games without the restrictions associated with location constraints.

4. Better Marketing Strategies

Proper marketing strategies are vital in sustaining the growth of any sector. In an industry where several brands are fighting for the same space, great marketing can help set a particular brand apart from the competition. This is no different when it comes to IPL betting.

Most online betting platforms are constantly looking for ways to attract new customers to their sites. If these strategies are executed correctly, the betting industry will see major gains.

One common strategy is to track customer preferences and create an email database. This enables online casinos to connect with you via an email newsletter. But before sending the newsletter, they are obliged to collect the contact details of their targets.

The most effective way of collecting this information is by asking visitors on their platforms to subscribe to a newsletter. You can also be prompted to provide your personal data by pop-ups. Location-oriented marketing helps different brands target potential customers while minimizing direct competition with nearby casinos.

5. Shifting Consumer Betting Habits

The world betting industry has undergone major changes in consumer behavior. The prevalence of social betting and gaming apps are some of the primary reasons for the expansion of IPL betting.

Most betting platforms are taking advantage of many internet users to create games suitable for social gambling. You can enjoy your favorite games and interact with your family and friends through numerous tournaments with social gaming.

The increasing adoption of free-to-play (F2P) into the online betting sector is fuelling the popularity of IPL betting. But since you do not pay for this model, online casinos do not collect any revenue from it directly. Instead, you will only be charged for some virtual goods you buy to access the advanced features available in the game.