The marketing landscape has changed drastically over the last decade. Social media that had started as a medium to connect people has caught the eye of the marketers. According to the statistics, close to 3bn people worldwide (i.e. 50% of the world's population) use social media. Facebook has the highest monthly active users (2.6bn), followed by YouTube and Whatsapp at 2bn. Instagram ranks 6th with 1.08bn monthly active users as per the data as on July 2020

Hence, it is no wonder that social media presence and marketing are the predominant modes used by the businesses to reach their customers and stay connected with them.



Benefits of using a Social Media Marketing Tool:

That said, social media marketing involves creating and management accounts on various platforms, curating content with each of them to create an engagement with the followers of your business. Until recently, it was a manual process of curating the content, posting it on a day-to-day basis; engage the audience and many other aspects. The prediction and decision-making were difficult with the limited available data. All of these created a space for a more efficient process and thus came into existence the Social Media Marketing Tools. Have you been using a tool to manage your social media already? If no, then here are the benefits a social media marketing tool would offer to your business.

Manage multiple accounts:

According to a data, 63% of customers actually expect companies to offer customer service via their social media channels, and 90% of social media users have already used social media as a way to communicate with a brand or business. If you are not on social media across various channels, you might lose out a lot.

A social media marketing tool enables you to manage accounts on multiple social media accounts in one place with just one login. You do not have to log in to different accounts and post the same content in them individually. You will be able to post on all of them with one click and also get the updates of the activities. Many of the social media marketing tools like SocialPilot also provide you with a feature of the consolidated inbox with the communications from your followers through comments or messages so that you do not miss out on any important communication.

Helps build consistency:

A social media marketing tool would provide you an option to create content before-hand and schedule it. The scheduling feature will help you to post the content at a particular time every day or in the interval you choose to have. The audience looks for consistency of the time of when they could expect the content to be shared. Posting at a particular schedule helps build this. You could choose different schedules for the networks individually according to the availability of the audience.

Assists in content curation:

Although you might want to have original content being posted on social media pages, creating diverse content that is researched & suitable to be the industry you are in might be difficult and time-consuming activity. The social media marketing tools assist in content curation by making the content posted by others available to us for sharing. Sharing the posts of others not only saves you the time of content creation but also helps you in providing diverse content for your followers.

Increase Customer Engagement:

When the daily posting has been taken care of by the social media marketing tool, you save your time of having to create content every day and posting it. You could invest that time to plan for strategies of better user engagement and other interactions on your social media pages. Replying to their comments and messages will make them feel heard. The communication with customers who have mentioned you in their tweet or a post is one, but looking for the keywords and engaging with the customers who might have mentioned your brand without ‘#’ or ‘@’, would be a great strategy for customer delight and to get them connected to your brand.

Improves efficiency and output:

The analytics provided by the social media marketing tools on the effectiveness of the campaigns, the reach of each post on individual platforms, the performance of the ads on Facebook or any other platform; make the decision-making more efficient on what is working and what is not.

The data would also be helpful for the senior management to know the results of the campaigns and the future expectations of the returns on the investments made by the organization for marketing through social media.

Improves Teamwork and Communication:

Many tools that assist in social media marketing allow team collaboration within the software. So, if you have a team working with you who are managing smaller projects, getting them on to the platform will improve inter-team communication. It would also give you insight into the progress of all projects in one place. You would have the control to disclose the data of the performance of the campaigns partially as may be required.

What is SocialPilot?

SocialPilot is a simple & cost-effective social media marketing tool for teams and agencies. They have over 115000 businesses that have used their platform to manage their social media marketing at very economical and pocket-friendly costs.

The following are some of the features it offers:

Scheduling & Publishing:

As with any social media marketing tool, you could prepare the content and schedule the posts on different platforms. It supports posting on platforms like Facebook, Twitter, LinkedIn, Instagram, Google My Business, Pinterest, Tumblr, and TikTok.

Social Media Analytics:



It provides analytics of different kinds like:

- Content Performance

- Audience Insights

- Influencers

- The best time to post

- Comprehensive analytics of all posts regardless of they being posted from SocialPilot or not.

It provides analytics tools for platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business to get insights into the performance of the posts.

Social Inbox:

The social inbox feature brings together the comments, messages, and posts on different Facebook pages managed through the platform, in one place. It also gives you an option to filter posts, comments, and conversations separately.

Bulk Scheduling:

It facilitates scheduling of up to 500 posts from one upload of a .csv file with all the details mentioned. What’s better, you could bulk-schedule the posts along with images (through adding public image links in the .CSV file). The images are procured from the links mentioned in the .CSV file and uploaded along with the posts.

Social Media Calendar:

It comes with a social media calendar that provides a comprehensive view of all the activity that is scheduled on the pages.

Content Curation:

It assists you in content curation by enabling you to search for the content posted by others corresponding to the keywords.

Team Management:

It supports team collaboration and helps boost the efficiency of the team. You can assign the roles and maintain the workflows of your team. If you are looking for a social media marketing tool that is friendly to your pocket, SocialPilot is certainly a recommendation. If you would like to compare its features with that of the offerings of the other companies, you can check here:

• Buffer Alternative
• Hootsuite Alternative
• AgoraPulse Alternative
• Social Report Alternative
• Sendible Alternative
• eClincher Alternative

We look forward to learning your story of building your business and brand on social media. Feel free to reach us via email or social media. For starters, you could share your social media a hacks/strategies/ideas in comments below.